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Home / Technology / Apple launches streaming service, offering HBO Showtime for $ 9.99 a month

Apple launches streaming service, offering HBO Showtime for $ 9.99 a month



According to a new report, a day before the release of its highly anticipated streaming video service, Apple Inc. will move its services further towards services on Monday.

According to Apple's Wall Street Journal

AAPL, -2.07%

will charge fees for the service, in contrast to a September report stating that it would be offered to users of Apple devices for free. The exact price of the service is not yet known.

While Apple employees allegedly referred to the service as a Netflix killer, preliminary details sound more like a cable killer with the ability to subscribe to other streaming providers in a single click, making it easier for consumers to do their jobs. Apple will offer subscriptions to channels like HBO, Showtime and Starz for $ 9.99 a month, according to the Journal. The service's offering will not include Netflix, the company's CEO said last week.

Apple will launch its third-party channel offering with a variety of original television series from manufacturers such as J.J. Abrams and Reese Witherspoon.

The Journal said Apple would break with its standard practice and offer its streaming service through third-party devices such as Roku streaming sticks and smart TVs.

Apple will announce details of a "special event" in the Californian city of Cupertino, Monday at 1

0:00 am Eastern.

Also on Monday, the Journal said Apple will offer its news app a premium subscription, with access to more than 200 magazines and newspapers, including the Wall Street Journal for $ 9.99 a month. The New York Times and the Washington Post, which have a higher monthly subscription program, are reportedly not part of the service.

Offers are likely to boost Apple's service revenue, which the tech giant has focused on Over the past few years, sales of its devices, such as iPhones, have stagnated.

Apple shares rose to a four-month high last week, as some analysts before the Monday special event gave bullish predictions so far, up 21%, compared to a 12% rise in the S & P 500

SPX, -1.90%

and a 9% gain for the Dow Jones Industrial Average

DJIA, -1.77%

of which it is a component.


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