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Home / Technology / Apple launches the "Netflix for News" service on March 25th. Publishers already hate it. / Boing Boing

Apple launches the "Netflix for News" service on March 25th. Publishers already hate it. / Boing Boing



The event will be Apple's first big announcement in 2019.

Apple's long-supposedly subscribed news service is likely to be what the company intends to present at a Steve Jobs campus event on March 25, reports Tuesday afternoon.

There is a big problem with Apple's plan, whose proposed conditions were leaked on Tuesday morning: Everyone in the news publishing business hates it.

Here's why:

Apple plans to retain about 50% of its $ 1

0 revenue Monthly subscription revenue from its unoffered Netflix for news service is unlikely to share valuable user data with publishers.

By Buzzfeed:

Sources tell BuzzFeed News that the company plans to host a special event on March 25 at the Steve Jobs Theater on the Apple Park campus. Headline of the Assembly: The subscription news service that has been distributed in all news today. An appearance unlikely: AirPods of the next generation, or the rumor of the new iPad Mini.

Sources described the event as focused on subscription services, but declined to comment on Apple's standalone video streaming service, which is also scheduled to debut in 2019. This year, The Information reported that Apple had the studios and networks that they should prepare for the April launch.

Apple held long product events at the end of March, so it's no surprise that it has another planned for 2019. There's a small chance that the final date could shift a little, considering the company's revenue sharing terms of the so-called "Netflix for News" service, which it begins to debut.

By Bloomberg's report and by others who followed earlier today, Apple plans to pay 50% of the monthly "News" subscription fee of $ 10.

The other half of the monthly fee is split among the publishers who participate in the program, and the amount is measured by how many users read which stories.

With the rollout, Apple plans to integrate the recently acquired Apple App Texture magazine into its existing Apple News product.

Excerpt from Bloomberg's original report:

Californian Cupertino voted last month to create a texture that allows users to subscribe to more than 200 magazines for $ 9.99 a month. Apple decided to employ about 20 Texture employees shortly afterwards.

The world's largest technology company integrates Texture technology and remaining employees into the Apple News team, which builds premium service. An improved Apple News app with the subscription offer is expected to hit the market next year, and some of the subscription revenue will go to magazine publishers who are part of the program, people said. They asked not to be identified when talking about private plans. Apple declined to comment.

Apple used to have an app called Newsstand, which contained several magazines and newspapers. However, the publications were provided on a per-subscription basis only. A similar approach was taken with the introduction of Apple News in 2015:

A new, simplified subscription service for multiple publications could encourage the use of Apple News and similarly generate new revenue, such as the Apple Music offering of $ 9.99 US dollars a month. This streaming service was also built by an acquisition: Apple bought Beats Music and the Beats business with audio equipment in 2014 for $ 3 billion. At the time, Beats Music had less than a million subscribers, and Apple made more than 40 million paying users out of it.

50% of revenue, no data for publishers.

Sounds great for Apple.

For online news publishers, this sounds like Facebook 2012-2016 again and again.

Fool me once …

Some comments from Twitter below.

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xeni jardin

Boing Boing editor and partner and technology journalist Xeni Jardin is the host and producer of Boing Boing's inflatable canal on Virgin America Airlines (# 10 on the dial) and writes about breast cancer. Diagnosis in 2011. @xeni on Twitter. E-Mail: xeni@boingboing.net.

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