Apparently Warner Mediaia's victory was due to the breadth of his offer. Bad Robot wanted to work with a "bigger" company, which had both the film and the television distribution targeted. Streaming providers do not really have that reach, and Apple TV + has not even started.
This does not mean that online services have been kept out of the cold. contacts stated that Apple's recent talks with Abrams have focused on continuing cooperation. Bad Robot may have a deal with WarnerMedia, but his co-owner may be involved in projects such as Stephen King's Lisey's History and the Amy Silverstein Memoir .
WarnerMedia had every reason to beat Apple. The upcoming streaming service has some originals in the series, but the company still tends to talk more about dismantling its existing TV catalog than just producing internet shows. Such a big ticket deal does not guarantee deals for online exclusives, but increases the odds.