Data protection has long been a value for Apple, hammered ten years ago by Steve Jobs and incorporated into Apple's software, which many other tech companies can not say. However, marketing privacy as a product feature can be difficult. How do you show it?
Apple's latest iPhone advertising addresses this challenge and connects privacy with the iPhone in the most reliable way ever – like the public bathroom label.
The new video has the same light-hearted tone as Apple's other current iPhone ads. Remember "Have you just bokeh my kid?" And its follow-up? This time we see the iPhone only briefly at the start and finish, surrounded by the message: "Privacy. This is the iPhone.
It then shows how we value privacy in everyday life today in ways that we can not associate with digital privacy: no dishonest signs and vicious watch dogs to protect our property, a private conversation interrupt or swallow a secret note from a classmate so that others do not receive the message and destroy personal information so as to leave no trace for identity thieves.
The extremely comparable privacy parallel? Close the bathroom door or maybe not stand next to that person if you could stand there instead. If you instinctively or even proactively go into these situations for privacy reasons, Apple states that the iPhone also supports the confidentiality of your personal information.
Apple has an entire website that explains how to protect the user data of apple.com/privacy, from end-to-end encryption between iMessage senders and receivers to the use of differential privacy by Apple and the User data scrambling to make products smarter. We also saw that Apple spent real promotional money on its privacy message at CES 201
"Privacy is important – it should be important for the phone that your life is active." Set the Apple logo to "Face ID Lock."
Check out the new iPhone campaign at YouTube.com/Apple or below: