plans to release three new iPhone models this fall, including a follow-up to the XR, the lower-priced 2018 device with liquid crystal display Apple fell short, people said, familiar with the matter.
Apple plans to introduce some new camera features, including a triple rear-view camera for the high-end model and a dual rear-view camera for the other two models
The decision to stay with LCD comes about as Apple sets itself up with the sluggish sales of the iPhone XR, which has cut its recent sales forecast. This is partly due to the fact that the planned LCD handset has been in the product pipeline for months and the plan can not easily be changed. For 2020, Apple is considering hiring the LCD model, some people said would indicate a complete shift to the organic light emitting diode (OLED) for iPhones
. The OLED displays of current XS models are likely to provide better contrast than the less expensive LCD displays of the XR and earlier iPhones such as the 7 and 8 models.
Apple's innovation around the iPhone and its deployment strategy, including pricing, are the key consumer to grab as the number of cell phones worldwide stagnates. In China, Chief Executive Tim Cook had highlighted in a letter to investors last week as the main source of revenue forecast, Apple was facing fierce competition from local mobile phone manufacturers. Apple generates 20% of its total sales in Greater China.
Apple declined to comment.
While product planning for 2019 models has progressed so far that key features can not be easily changed, it's not finished yet. Planning for 2020 models is at an earlier stage and is more likely to be overhauled, they said.
-Tripp Mickle in San Francisco and Chunying Zhang in Shanghai contributed to this article.
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