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Home / Technology / Apple plans to purchase original podcasts for exclusivity

Apple plans to purchase original podcasts for exclusivity



  A man on stage holds a presentation in front of giant video screens.
Enlarge / Apple will replace iTunes with music, podcasts and TV on the Mac.

Podcast fans will want to keep their ears to the ground with the latest Apple news. Bloomberg reported that Apple may be looking for deals to provide its podcast listening platform with exclusive original shows. According to unnamed sources, the company is turning to media companies to secure podcast exclusivity rights.

This development would mean a shift in the way Apple operates its podcast platform. If this list appears in Apple Podcasts, the episodes can also be made available elsewhere. Exclusive agreements in the future could have different limitations. This may mean that Apple's app is the only place where you can listen to an entire program, or that new episodes appear on Apple for the first time before the podcaster can send them to other platforms.

Apple's app for listening to podcasts has long been the most popular place to watch the latest shows. However, as the audience for podcasts has increased in recent years, more and more companies are trying to secure their own listener base, which could undermine Apple's dominance in space.

Google launched its own podcast app for Android users last June. Spotify took over several well-known podcast companies last year and secured the rights for the exclusive distribution of original and existing shows even longer. In addition, a multitude of independent companies have emerged, such as Luminary Media and Castbox, which offer their own view of the ideal listening and content experience.

If confirmed, this podcast would reflect Apple's current strategy for its TV + streaming service and a policy for streaming audio to Apple Music. The upcoming TV + service will provide access to existing broadcasts as well as the Apple program with high-quality original broadcasts. And since the company unveiled its Apple Music platform for the first time, it leverages its industry alliances to exclusively host albums from talents like Taylor Swift to Frank Ocean.

Exclusive Publishing Strategy Appears to Be a Smart Way for Distributors To improve business prospects, the industry fracturing of so many different forms of entertainment often means that consumers manage multiple signups, accounts, and subscriptions.


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