Three days after the announcement of the "Shot on iPhone Challenge," Apple has updated its official rules for the photo contest following an outrage by social media artists.
While the marketing campaigns "shot on the iPhone" are not new, Apple has so far turned to its photographers through its advertising agency instead of calling the public. This time, however, Apple asked for submissions and promised the following ten fabulous prizes to the ten award-winning photographers:
In particular, there was no specific mention that Apple had plans to actually pay artists a license fee in this section of the original document, dutifully Machine of the Internet Archive was obtained. As Verge noted, this last line in the quote quoted above (highlighting ours) was a major sticking point for some frustrated artists who turned to Apple in social media to fulfill the conditions. He criticized his great wealth and, more broadly, the industry-wide practice of demanding free work in return for exposure.
The updated document reads:
Similarly, Apple has updated the end of its press release for the contest with a fairly important line:
Apple is firm Convinced that artists should be compensated for their work. Photographers who shoot the last 10 winning photos will receive a royalty for using those photos on billboards and other Apple distribution channels.
It remains unclear how many winners will receive these royalties. An artist who criticized the terms on Twitter suggested that a prize of [$ 4,500,000] would be a good start
the winners. The company declined to comment publicly on the matter.