Beck Diefenbach | Reuters
The new Apple TV will be shown during an Apple media event in San Francisco on September 9, 2015.
Apple has been associated with 34 different productions, according to a report by Goldman Sachs, and we'll get our first glimpse of this content on Monday. Apple has reportedly invited several celebrities from Hollywood, including Jennifer Aniston and Reese Witherspoon, and sends $ 1 billion worth of video content annually.
This content will be part of a new strategy for digital television, CNBC reported in October. Apple plans to mix its original shows, which it will provide for free, with subscription channels from services such as HBO and Starz, which users can either purchase individually or subscribe to as a bundle for a discount.
This would be a significant reduction in Apple's great ambition over the last decade. Issacson's biography of Jobs sounded like Apple was building a magical TV instead of a marketplace for broadcasters.
"I want to create a built-in television that's absolutely easy to use," Jobs told Issacson. "It would work seamlessly with all your devices and synced with iCloud" and would have the "simplest interface you can think of."
The prototype television in Apple's Labs included an ultra-high resolution display as well as online video conferencing cameras and a streaming TV service separate from the cable.
The Apple TV rumors were about Apple shares. In 2015, Carl Icahn wrote letters in which he said he is investing in the company because he expects Apple to release a new television in the near future. However, Apple had already shelved these plans, according to the Wall Street Journal.
Instead of an Apple TV, Apple's TV service is streamed to iPhones, iPads, and Apple TV's set-top box. Apple has also shown that it is ready to distribute videos with third-party gadgets. In January, Apple entered into a partnership with Samsung, for example, to bring the iTunes video store on Samsung's smart TVs.