Since Apple Watch's launch just over three years ago, Apple has stubbornly refused to release specific sales for its popular wearable. Instead, Apple executives will routinely make broad claims about the device's increasing popularity. As a representative example, Tim Cook said during a conference call earlier this year that sales of Apple Watch during the holiday shopping season 2017 were record breaking. While Apple's Apple Watch sales continue to be tight, there's reason to believe that sales have risen only every other year.
That is, a new research report from Canalys claims that Apple's sales during the last quarter of June amounted to 3.5 million units. For comparison, the 3.5 million number equates to an increase of 30% compared to the same quarter of the previous year. And while only Apple knows the specific sales figures, it's no secret that the Apple Watch Series 3 ̵
On the broader smartwatch market, Canalys notes that Apple's market share has fallen from 43% to 34
" Apple faces a growing threat from competitors who have begun to cross the million quarterly shipping brand, "said Canalys research analyst Vincent Thielke in a press release. "Suppliers are trying to differentiate their products through advanced heart rate metrics, intelligent coaching and mapping, and consumers now have a much wider selection of smartwatches to choose from than a year ago." That said, there's still a reason to believe that Apple Watch sales will rise in the coming months.
According to rumor from the rumor mill, the next generation Apple Watch will have a longer battery life and a new redesign with a larger display thanks to smaller bezels.