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Home / Business / Apple's Call for Profit: iPhone price cuts and services are helping to curb revenue declines

Apple's Call for Profit: iPhone price cuts and services are helping to curb revenue declines



iPhone sales continue to decline sharply in the second fiscal quarter, according to Apple's earnings statement, even though the stock and services businesses have risen today.

Apple's most important iPhone sales slipped by a further 17% in the quarter ended March 30, to $ 31.05 billion. A year ago, we had $ 37.56 billion in iPhone sales.

You can increase people's continued dislike of upgrading to newer, more expensive iPhones. The iPhone XS Max is Apple's most expensive phone, the "cheap" iPhone XR is still quite expensive, and the iPhone XS has not changed much from the iPhone X.

New iPhone 11 rumors point to a triple-lens camera upgrade and the ability to charge other devices wirelessly (handy for the new AirPods 201

9), but Apple's phone is not expected to be a breakthrough smartphone unlike its competitors Design Received The price erosion in some countries helped revive it, so the decline was "significantly lower during the quarter," said CEO Tim Cook during today's Apple earnings call.

Unfortunately, Apple is no longer announcing numbers for the number of iPhone devices sold. There was a small slump in Mac sales (Apple blamed "processor restrictions on certain models") while iPad sales were up (Apple highlighted the new iPad Air and iPad mini). In the category wearables, home and accessories of the company it was a nice impulse.

What Apple has recently addressed is the service. It is up to $ 11.45 billion from $ 9.85, which Apple announces as a record for Apple Music, the App Store and Apple Pay.

The company just launched Apple News Plus and the upcoming Apple TV Plus and Apple Arcade will be released later in 2019. Together with Apple Music, they will contribute to new subscription-based revenues.

"Service accounts for 20% of our revenues in the March quarter and a third of gross profit dollars," said Apple CFO Luca Maestri during Apple's revenue call.

Of course, Apple's iPhone sales are still 2.8 times the size of its growing service category and it's becoming a dangerous company. Netflix spent $ 15 billion on original content. HBO has shown that these are well known names like Game of Thrones and Disney Plus will be released on November 12 with a Disney, Marvel and Star Wars catalog.


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