Apple's iPad Pro launch in Brooklyn is designed to refresh fans of both the tablet and the Mac, but there's a bigger picture to mention. Apple needs an updated iPad Pro to drive business adoption and ensure its iOS ecosystem continues to be the first enterprise mobile platform.
Sure, the iPad Pro will probably have more screen and less bezel. There are also options for keyboards and multitasking becomes easier. Toss in Apple Pencil and the iPad Pro may possibly entice creative professionals. The move by Adobe to see a preview of "Full Photoshop" for the iPad with availability in 201
However, the importance of introducing the iPad Pro refresh is not necessarily related to a big-bang upgrade cycle. The iPad Pro – for some a quasi-laptop experience – is about getting businesses involved in the ecosystem. Apple was slower with its Mac and iPad hardware upgrades compared to the iPhone. But if Apple wants to be interested in business professionals, it needs real meat and potatoes – especially considering the competition from Microsoft Surface and its alternatives.
The iPad Pro introduction fits the bill. If anything, the new iPad Pro is likely to get the flywheel of the corporate ecosystem rolling.
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Please Note Current Events:
- Adobe's Max conference discussed how Photoshop CC updates fully support the iPad. Adobe executives even noticed that Photoshop was more natural with Apple Pencil and Power on the iPad. Sure, Adobe has developed Photoshop CC for the new iPad Pro.
- At the Jamf User Nation Conference, IBM CIO Fletcher Previn announced that his company will open his Mac @ IBM registration app. IBM has been investing in the use of macOS in their company for three years. In 2015, 30,000 IBM employees used Macs. By 2018, the IBM Mac user base will be 134,000. IBM also took the lessons from the Mac @ IBM program and used it for its PC deployments at the company.
- Jamf said SAP will use Jamf Pro to manage its Apple devices as an ecosystem. SAP has 17,000 Macs, 83,000 iOS devices and 170 Apple TVs.
- Microsoft will connect its Microsoft Enterprise Mobility _ Security platform with Jamf Pro to allow users to log in to a new Mac with Microsoft Azure Active Directory credentials.] Salesforce is the latest corporate giant to partner with Apple to optimize its performance Apps for iOS has been received. Salesforce joins Cisco, Accenture, SAP and IBM. As a corporate partner.
Against this background, it seems obvious that the iPad Pro, which is released with a few Mac updates, is not about the technology press, consumer buzz, or influencer relationships. These hardware launches are all about keeping the Soviet train operational.