Tomorrow, Apple will unveil its service strategy at an event that is expected to unveil its Apple News subscription and TV streaming platform. According to a detailed report from The Wall Street Journal the company sounds like the company with the premium channels HBO, Showtime and Starz to offer a standardized subscription of $ 9.99 per month, and will report It charges $ 9.99 for its messages and is expected to charge fees for accessing the original content, which has been widely reported to be available to Apple users for free.
Apple is widely expected to showcase its original efforts tomorrow, and the WSJ states that it will show footage of some of its upcoming television programs at its event, and that Apple says this will charge a fee for this programming , These shows are shown live on a new TV app called the "Netflix Killer", providing users with an easy way to subscribe to premium channel subscriptions such as HBO, Showtime and Starz.
The company has been working to bring the aforementioned networks to its service, through which Apple will sell subscriptions for each system at a standard monthly price of $ 9.99. If exactly, this is a discount for channels like HBO and Showtime, which each charge $ 1
Apple reportedly negotiated with manufacturers to bring the service to Roku and smart TVs, which could enable the company to make its programs available to a wider audience. In a surprise move, Apple announced earlier this year that it offers iTunes for a range of smart TVs that should enable Apple to deliver its programs to new customers. Apple has already used this strategy for Apple Music to enable users to stream music on Amazon Echo speakers and Fire TVs.
In addition to its streaming TV efforts, Apple is reportedly charging $ 9.99 for its new Apple News service, called the "Netflix for News". With this app, users can access a range of publications for a single monthly fee. Some major publishers, such as The New York Times and The Washington Post do not plan to attend. Last year, Apple bought the digital magazine service Texture, which gave readers access to 200 magazines for the same price. The company is reported to announce a game subscription service offering iOS games to users during the event on Monday.
The WSJ also describes Apple's push-in service, which became known after the company's first sales decline in January of a decade. It describes Apple CEO Tim Cook, who has begun to push "the services strategy hard towards the end of 2017," in order to move the company in that direction and compare it with the efforts of Steve Jobs, the company on the manufacture of mobile devices how to convert iPod and iPhone and iPad. The company faces fierce competition from rival device manufacturers around the world, while the content and services market has grown steadily in recent years.
Last week, the Motion Picture Association of America reported that broadcasters' subscriptions outperformed cable subscriptions, and the home entertainment market in the US and worldwide grew 24 and 34 percent, respectively. However, with the leap into the original content market, Apple is also facing numerous competitors such as Amazon, Disney, NBCUniversal, and Netflix, all of which are producing their own exclusive content or are launching their own platforms.