AT & T, with a bit of dodgy marketing, has convinced the world that it is leading the way to next generation (5G) wireless technology. One of his executives seems to think that consumers will love the company's shady brand service.
AT & T displays the "5G E" icon on some Android phones instead of "4G LTE". AT & T announced in December This 5G e-service is being offered in 12 cities using hotspots. It should be available earlier this year in eight other cities. However, there is a small problem when you call it "5G E" – because carriers are not really ready yet to toggle the switch for smartphone users.
The "E" of "5G E" is crucial. You see, it stands for "evolution", as in a "work in progress". However, there is still a lot to do – a whole new infrastructure for beginners.
AT & T's marketing move has been criticized by tech bloggers and competing carriers are a deceptive way to convince consumers that they offer something they can not provide. In an interview with Tom's Guide, Igal Elbaz, senior vice president of wireless technology at AT & T, defended the strategy.
"We've talked about 5G evolution for a while now. We were quite open about what we did and what we did, "Elbaz told Tom's Guide.
It's a software upgrade for our network that allows our customers to switch to 5G," said Elbaz to the tech site.
But as Tom's guide points out, people with "5G E" products will have to buy a new device as soon as real 5G becomes available.
The editor-in-chief of Tom's guide, Mark Spoonauer, asked Elbaz if he would use the term "5G E" is misleading as it does not include 5G technology, and Elbaz said, "Our customers will love it [5G E]. We try to make them known let there be an improved experience in their market. "
AT & T did not respond immediately to a request from Gizmodo to comment on the criticism that the term" 5G E "was misleading however, it does not matter if the term is so long i as it pleases the customers.