Further changes to AT & T's TV offerings As Dade Hayes writes on Deadline, the company launched a new "AT & T TV" package in 10 markets on Monday. This package includes an over-the-top streaming package with a Cloud DVR (500 hours of storage, according to Luke Bouma of Cord Cutters News) for between $ 60 and $ 80 per month (excluding Internet access) on a two-year contract. And it is expected that AT & T TV will be available nationwide later this year and will be a big focus for the company. This is clear from the comments Randall Stephenson, CEO of AT & T, made last month on a winning bid. Hayes quotes:
"We have some very high expectations for this product," said Stephenson. "We will learn from the pilot and then expand to more cities later in the year."
… According to Stephenson, the new service is a more efficient way for the company to move closer to the pay-TV marketplace. "It literally takes customer acquisition costs and halves them," he said on the earnings call. "And the nice thing is that you can start addressing a fundamental problem with the current linear TV business, and that's the price point, but the cost of content just keeps going up." AT & T has also officially switched to AT & T Now for the previously-discussed renaming of the contract-less streaming service DirecTV Now (one of the largest streaming services on the market). This is not quite the same package as AT & T TV, and there will be some differences beyond the channels (Bouma writes that AT & T Now will continue to work like DirecTV Now, with 20 hours of cloud storage, no contracts, and without hardware required, while AT & T TV requires at least a set-top box, but is part of a larger shift from DirecTV branding to AT & T branding.
This is also part of a major change in AT & T DirecTV has begun selling self-installed boxes using streaming instead of satellite technology earlier this year, and they are moving away from the satellite model in general, launching their last satellite in November 2018 and then declaring that older ones are not With the renaming of DirecTV Now, most corporate TV offerings are now under the AT & T label, which is far from branding from the beginning of the AT & T acquisition of DirecTV when they were trying to convert Uverse customers into DirecTV customers on their website here. It seems to be a package between AT & T Now and the traditional U-verse cable or DirecTV satellite offerings. It's also planned to provide access to third-party streaming content that you subscribe to through the same interface, as well as voice-controlled remote control (things we've seen previously from competitor Comcast). And it comes with DVR memory, which is more comparable to previous cable and satellite offerings than what we have seen in many streaming only services technicians installation requirements of traditional offerings or with such expensive devices. This is part of the customer acquisition cost that Stephenson has named, and if they can get new customers to adopt this approach, they can save a lot in advance. However, this is linked to the multi-annual contracts associated with previous cable and satellite services. We'll see how popular AT & T TV is, and if and how it will change as it moves from a rollout of select markets to national availability.