Moving away from traditional pay-TV practices, the service requires a two-year contract with packages starting at $ 59.99 per month for approximately 70 channels. After the first year, the price rises to $ 93 per month. Qualified customers can bundle AT & T Internet Service and TV from $ 89.99 per month for the first year of the contract.
AT & T will not undercut competitors' prices, but that fits in with its strategy. The company's priority is debt reduction and it is ready to lose customers if they are unprofitable.
"It should not surprise investors that AT & T will not be the price leader on the market," he said.
Additional TV boxes cost $ 1
AT & T states that subscribers bundling the TV service with AT & T broadband are waiving an unlimited data charge of $ 30 per month. Like Comcast Corp. and some other broadband providers use AT & T's data restriction. AT & T customers with lower rates are limited to 1 terabyte of data per month. The penalty for exceeding this limit is $ 10 for every additional 50 gigabytes.
"This is a pilot program," said Chip Wilson, a spokesman for AT & T. "We'll collect input from customers and find out what works or what does not."
Scott Moritz, Bloomberg