AT & T's upcoming streaming service will offer three different subscription levels by the end of 2019.
The first series will feature films from the WarnerMedia catalog, while the second series will feature WarnerMedia TV series and "blockbuster films" The Hollywood Reporter . The third and seemingly the most expensive stage will combine films from this library catalog with original series. These include presumably HBO's shows, which announces AT & T as a big win for subscribers.
The third package will eventually include "more content licensed by third parties". AT & T boss Randall Stephenson did not suggest what each stage would cost.
John Stankey, CEO of WarnerMedia, told reporters that the ultimate goal was that subscribers would have access to all three levels, but begin at a point where they feel financially comfortable. It's essentially a bundle of packages, but instead of subscribers choosing from different cable bundles, everything is available through a top-level streaming membership. With Top Dollar's spending, members receive original TV shows and access to WarnerMedia's large library of movies and TV series.
AT & T and WarnerMedia's bundled streaming approach may be familiar ̵
Disney owns ESPN and becomes the majority shareholder following the acquisition of 21st Century Fox Hulu. Disney could then offer a similar package that AT & T wants to achieve with its streaming service.
This is a step that makes sense in looking at the current streaming area and what is coming. More and more companies are launching standalone streaming apps to compete with giants like Amazon and Netflix, including retailers like Wal-Mart and niche platforms like Crunchyrolls VRV. Consumers only have a percentage of their monthly or yearly budget to spend on entertainment. Companies like Disney and AT & T are launching bundled packages that are supposed to offer a discounted price to people who have signed up for multiple services. This is one way to lure consumers into a saturated market.
Disney has not officially announced its plans to bundle its services, but CEO Bob Iger has already indicated in earlier investor calls that the company is open to exploring these options. Now that AT & T and WarnerMedia point out that they want to go the desired way, it's more than likely that Disney will announce something similar as the launch date approaches its own streaming service.