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AT & T reaches online TV customers with a second major price hike this year



  Star Wars thematic presentation of the AT & T and DirecTV logos.

AT & T announces another series of price increases for AT & T TV Now, the online streaming service formerly known as DirecTV Now.

The AT & T TV Now "Plus" package, which includes 45 channels and costs US $ 50 per month, will increase to US $ 65, AT & T told Ars. Customers who have other plans This will mean that the "Max" plan with 60 channels will go from 70 to 80 US dollars, but plans with more channels, whose price is between 86 and US $ 1

35 remains at current prices, AT & T told us.

Will be sent to existing customers so that the price increases affect both new and existing users.

And that's not all & T is also raising its pricing for the second time this year for customers who have maintained plans that are no longer being offered to new customers, for example, customers with the old "Live a Little" award, which includes 65 channels, have their monthly price raised from $ 40 to $ 50 in April, the price is now in November from 50 to 60 US Dol lar raised. That's a 50% increase in seven months.

A story from The Streamable states that some other grandfather plans are getting an increase of $ 10 with new prices between $ 75 and $ 95.

In the email to customers shared by a customer With Ars, AT & T blamed the price increase for rising programming costs. Of course, AT & T is partly responsible for the rising program costs, as it now has Time Warner. AT & T told a federal judge last year that the acquisition of Time Warner "would enable the merged entity to lower prices." In reality, this is the other way around.

"We're adjusting our prices to the cost of delivering content to our customers," AT & T told Ars and other media companies. "Customers can contact us at any time to review their plans or make account changes."

The AT & T TV Now service is similar to traditional satellite television, but is fully provisioned over the Internet. The subscriber base of the service dropped from 1.8 million customers to 1.3 million last year.

AT & T's remainder of the TV business is also in grave difficulty, with the company claiming to lose around 1.1 million TV subscribers from its DirecTV satellite and U-TV cable TV services third quarter. Including all TV services, total AT & T video subscribers decreased from 25.4 million in the second quarter of 2018 to 22.9 million in the second quarter of 2019. Pressure from investors to sell the device will not sell.


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