Editor's note: There are spoilers in this story.
There is a point in Avengers: Endgame when Thanos learns of the flaw of his plan, which was to snap his fingers and kill half of all living beings to make the universe a better place do. Why destroy half of the universe if it destroys and rebuilds the entire universe as it does without these annoying avengers? After all, the life he gives and the life he takes away is less important than the end result.
It is striking that this is exactly the concept on which Marvel built the three Avengers films, where nothing is important and there are no consequences. not even in life or death.
Back in the late evening hours, the Marvel brand was in trouble. "It seemed like something old. Comics were a niche. Nobody has seen the value of it, "said Marvel Studios' original boss, Avi Arad, in an Vanity Fair Oral History of Iron Man . It did not help that in those days the characters for whom Marvel had the rights were what a headline called "B-List Heroes". Today's Marvel Studios boss, Kevin Feig, recalled Comic-Con in 2006: "If anyone asked," is The Avengers possible at all? "We had no real plans at the time. It was a pipe dream. "
No one expected that more than a decade later, this pipe dream would become the world's most popular and profitable franchise ̵
The Dream is to create an endless entertainment object that never dies. When it comes to the massive, Avengers: Endgame which, along with the upcoming Spider-Man movie, completes this phase of Marvel films, whatever that means – it feels hard to actually end anything , Since we are very clear, the Marvel Cinematic Universe will never end. Our great-grandchildren will enjoy compulsory Iron Man screenings remastered at Disney State University for immersive VR. Gwyneth Paltrow's Goop will eventually use a human fetus to create endless clones of Chris Hemsworth to make sure he can be Thor for all eternity (not a terrible idea, frankly speaking).