Forget about Darth Vader. Luke Skywalker's latest threat is the Avengers.
A week before it's released in theaters, "Avengers: Infinity War" faces a massive blockbuster that could disappoint 2015's "Star Wars: The Force Awakens" as its biggest opening time in the US and Canada, currently $ 248 million
The third Avengers movie has sold more than $ 50 million in tickets, behind "The Force Awakens" and December's "Star Wars: The Last Jedi" all-time presales, said the people familiar with the matter. However, cinemagoers surveys are showing interest in "Infinity War" being actually higher than "Star Wars" movies and other comparable blockbusters, according to data from the Wall Street Journal.
Among the widely used in research people in Hollywood, 45% called "Infinity War" as their first choice to see under all upcoming movies. At the same time before the opening, "The Force Awakens" was 33%.
Some opening night performances for "Avengers: Infinity War" next Thursday night are already sold out and the cinemas come overnight at times like 2:30
Whether "Infinity War" "The Force Awakens" off balance or on little crashes, that's good news for
who made it through both his Marvel Studios and his Lucasfilm departments.
Many films based on well-established franchises initially show high interest rates and ticket sales, then plateau as their release nears and expands beyond the core fan base. But "Infinity War" has grown steadily.
"In this business, you always ask yourself when you hit a wall, but so far in this movie every single character has shown that the momentum is historical," said
Head of Entertainment for
"Infinity War" was the first movie to be shot entirely with IMAX cameras to take advantage of the company's giant screens, and IMAX plays it on all its screens worldwide until the debut of
Deadpool 2 is based on a character Marvel licensed on May 18th.
"Infinity War" is unlikely to be one of the world's largest openings of all time because it will not hit the market in China, the second largest in the world, and a country where the government chooses publishing data until the 11th. May. It will open on May 3 in Russia, the ninth-largest film market in the world. It opens throughout the same week as the US
Mr. Foster said he sees great worldwide interest in the new "Avengers", including China, where the recent "Star Wars" films have performed poorly.
Often, studios help to arouse interest in upcoming movies by producing buzz with preview screenings. But Disney shows the entire film only with its Hollywood premiere on Monday. It featured 20-minute sequences from the two-hour and 40-minute film at recent fan events in Brazil, Mexico and Singapore
A massive opening for "Infinity War" would expand Marvel's unprecedented winning streak 17 hits among the 18 films that were published in the last decade. In February, Black Panther released $ 675 million in its own country, which accounted for nearly a quarter of all movie tickets sold in the first three months of this year. Worldwide, $ 1.3 billion has been invested.
The new movie, which has cost nearly $ 300 million, brings together more than 20 Marvel superheroes, including Iron Man, Spider-Man and Black Panther, to exploit its latest popularity.
Other Hollywood studios are from "Infinity War", without another big budget movie opening in front of "Deadpool".
Write to Ben Fritz at [email protected]