After more than a century behind bars, the beasts roam freely on boxes full of animal crackers.
Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum's Animals Cracker, after being put under pressure by People for the Ethical Treatment of Animals
PETA, which has been using it for more than 30 years protested by animals in circuses, wrote a letter to Mondelez calling for a reshaping in spring 2016
"In the face of the monstrous cruelty in circuses that animals use, and in the growing opposition of the public to the exploitation of animals for entertainment "We urge Nabisco to update its packaging to show animals that can roam freely in their natural habitats," PETA said in her letter. 1
The redesign of the boxes, now on US shelves, retains the familiar red and yellow coloring and prominent "Barnums Animals" caption. But instead of showing the animals in cages – meaning that they are traveling in boxcars for the circus – the new boxes show zebras, elephants, lions, giraffes and gorillas wandering side by side in a grassland. The outlines of the acacia trees can be seen in the distance.
"When PETA commented on Barnum's, we saw this as another great way to keep this brand modern and up-to-date," said Jason Levine, Mondelez North America's Chief Marketing Officer, in a statement
Mondelez is based in Illinois, which issued a nationwide ban on circus elephants in January. According to Animal Defenders International, more than 80 US cities have wholly or partially banned circus with wild animals.
PETA executive vice president Tracy Reiman says she is celebrating Boxing's redesign for cultural change.
"The new box" For Barnum's Animals Crackers is perfectly reflected that our society no longer tolerates the caging and keeping of wild animals for circus performances, "she said.
Nabisco has been making Barnum's Animals Crackers since 1902. He has its boxing previously, but only for time-limited special editions .In 1995, it offered a threatened species collection, which collected money for the World Wildlife Fund.In 1997, it offered a zoo collection, which collected money for the American Zoo and Aquarium Association And in 2010, she worked with designer Lilly Pulitzer in a pastel-colored box that raised money for tiger conservation.
The company will not say how many boxes it sells each year, and Canadian boxes already had a different design and are unaffected .