Fans racing in Los Angeles against the New England Patriots in Super Bowl LIII will pay thousands of game tickets, but at least they can top $ 2 hot dogs and some $ 5 beer at the Atlantica Mercedes-Benz Stadium.
Atlanta Falcons President and CEO Rich McKay reiterated that the stadium will have "Fan First Menu Pricing" for the 75,000 spectators expected at the Super Bowl on February 3. Just like a Falcons game at the Mercedes-Benz Stadium The concessions offer 12 popular food and drink options – including $ 5 cheeseburgers, $ 3 nachos with cheese and $ 2 refillable soft drinks – at lower prices than at other major American professional sports facilities plus taxes for simpler transactions at the concession.
Sunday, February 3, 6:30 pm ET | CBS
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A look at last year's Super Bowl at the US Bank Stadium in Minneapolis shows that a hot dog at the Mercedes-Benz Stadium is $ 4 cheaper and beer is $ 1.10 less ounces per $ 20.
An increase in prices due to the magnitude of the Super Bowl was never an option, McKay said.
"We said this in our negotiations with the SEC, the College Football Championship, the Super Bowl, and the finale Fourth … What we've basically said is every customer who comes through this door, ours Customer. & # 39; & # 39 ;, McKay said in a telephone interview. & # 39; We therefore want to treat all customers equally and give them the same experience in food and drink
"What about the SEC SEC negotiations were interesting [late] Commissioner Michael Slive kept telling me, "Hey, I want to have a provision in this contract that talks about pricing and makes it impossible for you to raise the prices of our company." 39; And I said, "Commissioner, we want the same thing." It was interesting that we had a common goal with two different ways of thinking, so we offered that for all important events, including the World Cup. ""
officials introduced "Fan First Menu Pricing" when the Mercedes-Benz Stadium opened at $ 1.5 billion in August 2017. This was a vision produced by billionaire owner Arthur Blank's success in the eyes of stadium managers: McKay said spending per customer from last year's Georgia Dome to first year at the Mercedes-Benz Stadium was around 16 Percent, although prices have fallen 55 percent.
"That's just showing you the amount that has taken place," McKay said.
Two weeks ago, a meeting with concessionaire Levy took place to meet the final preparations for the Super Bowl. One last change was to add another walk-in cooler. There are 12 walk-in refrigerators and 29 for the storage of the barrel. The fans will have more time to use the stadium. To illustrate, the stadium will have 75,000 bottles of water and 55,000 hot dogs for the Super Bowl.
"Traditionally, we open the door two hours in advance, but we open it four hours earlier," said McKay. "So it's not a question of food to hot dogs, chicken tenders, whatever it is 'We'll be well stocked because we know we're about to hit a high-volume event, for no other reason is the time it'll be open.'
What traffic jams As far as concessions are concerned, McKay is confident that the 680 outlets will contain at least one of the Fan First menu items to alleviate all problems.
"It's not good to charge a hot dog $ 2 "If it takes an hour to get it," McKay said.
McKay said it was like comparing "apples to oranges" to breaking down how each item cuts off at different stages Hard Rock Stadium in Miami Gardens, Flor ida – the location of the Super Bowl next year – is a hot dog in the Mercedes-Benz Stadium for $ 4.75 and beer at $ 2.80 per 20 ounces less.
McKay hoped the other franchise companies would introduce the cheaper model, and they did that slowly. Thirteen professional and college sports teams followed the leadership of the Falcons / Mercedes-Benz Stadium as they announced the reduction in discount prices, including the Atlanta Hawks, Baltimore Ravens and Detroit Lions.
"A similar program to ours is the Baltimore Ravens," McKay said, "and at the end of the year, what we like is NFL fan ratings, the # 1 in all food and beverage categories As I understand it, the Baltimore Ravens are now number two in many of these categories.
"What I like about it [the Super Bowl] gives us the chance to continue telling the story nationwide. We still have people. "Come to our first event and we are surprised that you will have many fans from all over the country, whether they are fans of the two teams or just fans of a Super Bowl. We like the fact that number one will have a great experience and number two will take the story back and keep the story going. " More NFL franchises seem to be open to the openness of the Falcons / Mercedes-Benz stadium.  "Everyone has to study what the Falcons have done," said Kevin Demoff, Rams CEO and Executive Vice President, to ESPN, "I think that goes beyond the price cut. They have managed to increase the volume and increase service. Your fans reacted. They do the homework not only in terms of prices, but also in terms of quality and speed of service and lines.
"It's a great recognition for the organization and everything they've done on the concession program, the hospitality and the match day experience, the concession is important, and clearly, the knock-on is the prizes, but nobody would Talk about the prices if the food is not good and the service is not good. & # 39; & # 39;