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Home / Business / Big Chicken wants to get to know the plant-based meat options, and that's a good thing

Big Chicken wants to get to know the plant-based meat options, and that's a good thing



No day seems to have passed without the introduction of a new herbal alternative to a popular restaurant chain or brand. In recent months, Burger King has launched Impossible Foods' new Impossible Whopper, while Del Taco has launched two meatless tacos and a vegetarian burrito. Alternatives have risen sharply in recent years, and fast-food giants have quickly lagged behind the shift in food we see away from meat. This undoubtedly helps to further accelerate attitudes and diets.

One tide wave of herbal alternatives is missing: herbal alternatives to chickens. Although chicken is the most consumed meat in the US, their favorite hamburger has a marked lack of alternatives for vegans, vegetarians and flexitarians.

However, the leaf seems to turn slowly. Chicken company Perdue has partnered with The Better Meat Co. to develop nuggets, tenders and patties from a mix of animal meat, cauliflower, chickpeas and vegetable protein that will be available later this year. The Perdue Chicken Plus line may not be a 1

00 percent plant-based alternative, but signals a shift towards Perdue that extends to plant-based foods. The meat giant Tyson has announced that this summer, nuggets, some of which are made from pea protein, will be sold in grocery stores under the new Raised and Rooted brand.

In the UK, KFC has recently started testing a vegan chicken burger in restaurants across England. The Imposter Burger contains a filet of Quorn, which is coated with the herbs and spices of the Colonel to the original recipe. (The fast food chain was officially sold out in just four days as the heel of the vegetable burgers was 500 percent higher than that of a regular burgers.)

There were no chicken alternatives on a plant basis in recent years Not available at all, but it's an area that has fallen behind the unprecedented innovation we've seen in alternatives to red meat. While herbal chicken alternatives available at grocery stores have served an important purpose for early adopters, investments in research and development of comparable chicken products by younger startups such as Beyond Meat and Impossible Foods seem to have been far exceeded.

"There have been and still are many vegetable chicken products on the market for years, just as there were burgers, but no one really focused on producing products that had the juiciness and crispness of animal chickens. "Says Kristie Middleton, vice president of business development for Rebellyous (formerly Seattle Food Tech).

However, these latest developments could signal a change, and the right plant-based chicken will be a major – and much-needed – breakthrough in the plant industry

The increase in plant-based burgers undoubtedly mitigates some of the carbon emissions and animal cruelty at the heart of the meat industry, and chicken breeding is probably even more damaging.

The US has the largest broiler chicken industry in the world, and the US Broiler chickens on factory farms are separated from their parents and are often confined to cramped conditions where they are stressed and aggressively reacting to each other, spending their time in the dark, being injured, unwell and can si Do not move, you must breathe in ammonia and particulate matter from feces and feathers. (Because of this, many advocates like McDonald's encourage not only to highlight the benefits of fast food chains that incorporate herbal options into their menus, but also to improve animal welfare standards.) The company still buys chickens The good news is that Burger King, Subway, Jack in the Box and more than 100 other food companies have committed to cease this abuse.)

Beyond that One of the main reasons for switching to a herbal diet is the proven health benefits. Red meat has been linked to heart disease, high cholesterol and premature death. While chickens have had a free passage for a long time, we know that chicken contains little fiber, and recent research suggests that this is as bad for cholesterol as it is for red meat.

In an ideal world, we would replace fast food with whole vegetables and legumes, whole grains and fruits. The most effective way to alleviate rising consumption of meat – including chicken – is to offer alternatives that will do justice to the Impossible Burger, Beyond Burger and other great plant-based alternatives so consumers do not feel compelled to do so make radical sacrifices or change their diet and lifestyle.

The only way to achieve this is for plant-based companies to invest more in research and development, and to give chicken alternatives the same experience that includes Impossible Burgers and burgers. The innovations in the industry have been unbelievable so far – created for this kind of challenge.


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