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Bitcoin is looking for Kim K.



Bitcoin is more popular than the royal wedding and the biggest reality TV star in the world?

These are essentially the results of a new study by the Cryptocurrency Exchange Coinbase. According to the data, not only has more than half of Americans heard of Bitcoin (BTC-USD), but this year more of them searched on Google than this year's Kim Kardashian.

In fact, three times more.

"We're looking at Kim Khadashian's Google search, electoral results, and royal wedding, and Bitcoin outperformed all of those results," said Nina Willdorf, Coinbase's director of content & cditorial, YFi PM.

We've found that awareness is very high: 60% of Americans say they heard about Bitcoin, "he said. "If you compare that to other general phenomena, it's great."

Bitcoin was on a seesaw, rising to 2019 highs near $ 13,000, but pursued some of those gains in recent sessions. Nevertheless, the cryptocurrency has more than tripled since the beginning of the year.

This may be due to the high correlation between Google's Bitcoin searches and price trends, according to research firm SEMrush.

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It is not surprising that California, a wealthy coastal state, has the highest percentage of the population, the cryptocurrency possesses. However, the Coinbase study also revealed some surprises.

"We saw large parts of the United States emerge. You see states like Colorado, Utah, Alaska in this top 10 list. That was a very interesting indicator for us, "said Willdorf.

Coinbase also looked like this in states with the highest average cryptocurrency per person. Surprisingly, the inhabitants of Delaware have the highest average cryptocurrency per person, followed by California and Nevada.

Wyoming (# 6) and New Hampshire (# 10) also made it onto the list.

So why are there so many? Retail investors who bet on Bitcoin?

"We talked to one person. He says he is seeking a way to promote his own economic freedom. He says this is for "my generation", which gives us a new form of access, "said Willdorf.

For others it is also a motive to have access to the purchase of cryptocurrency without the name "accredited investor". Some also like the connection with technology and the shape of things that are coming.

"A young woman in New York tells us that this is really interesting and she thinks it will be the wave of the future," Willdorf said.

The Coinbase study shows that Google's search for Bitcoin this year is three times higher than the search for Kim Kardashian. (Photo by ANGELA WEISS / AFP / Getty Images)

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Even big banks make the hype to use digital currency. David Solomon, CEO of Goldman Sachs (GS), told the French newspaper Les echos that he is looking for ways to convert currencies or assets into tradable digital contracts with Blockchain's stable coin called the JPM coin.

The legislature also wants to introduce cryptocurrency. According to Coinbase, more than 70% of US states have enacted cryptocurrency or blockchain technology regulations.

Cryptocurrencies may not be for everyone A cup of tea, but Willdorf says the numbers prove that there's still plenty of room to grow.

"If 60% of Americans tell us in this poll that they've heard of Bitcoin, that number shows it's both and it also shows room to grow. If you see 15% of the country claiming to buy cryptocurrency, they are interested in it, "she said.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8) em) – sm" type = "text" content = " Grete Suarez is a producer on Yahoo Finance for YFi PM and The Ticker Follow her on Twitter : @GreteSuarez reactid = "82"> Grete Suarez is a producer at Yahoo Finance for YFi PM and The Ticker. Follow her on Twitter : @GreteSuarez

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