Brewers marry marijuana and beer.
DENVER – The inventor of the Blue Moon beer brings three marijuana-soaked drinks onto the market, promising noises without alcoholic headaches.
The drinks are served chilled and initially available only in Colorado this fall, will not contain alcohol, but instead will be infused with special marijuana formulas to mimic the effects of alcohol. The developers say the drink will "hit" the user at the same rate as if they were drinking a beer.
Marijuana-infused foods usually take at least an hour to concentrate, making it harder for consumers to dose themselves properly.
"It's really about frying big beers that love beer drinkers," said Keith Villa, who developed Blue Moon Belgian Wheat and worked for MillerCoors for 32 years. "They would just swap an alcoholic beer for one of our beers."
Several other companies offer cannabis beer, but they lack the psychoactive compound THC. Instead, they are infused with hemp extract to give them a marijuana flavor – and help them make headlines. Federal laws prohibit brewers from using marijuana in their beers.
Villa "Beer" because lack of alcohol skirts this federal ban, though marijuana itself remains federally federal. The longtime brewer said he believes in the benefits of the facility since retirement, especially when combined with Ebbu, a company founded by its partners in Colorado, that specializes in extracting and analyzing marijuana compounds.
Several other companies are already making marijuana. Infused drinks or provide marijuana powder to sprinkle on food or in teas, but Ebbu says its technology allows them to provide certain emotions, such as euphoria or relaxation. In recent years, the company's scientists conducted double-blind tests on volunteers to help fine-tune their formulas.
"We have been able to capture those sentiments that can provide users with a consistent experience," said Ebbu President Jon Cooper.
Villa said he hopes three To develop types of beverages with Ebbu products d A light beer, a wheat beer and something heavier, like an imperial or barrel-aged stout. In all cases, he will prepare the beer as usual, remove the alcohol and then add the cannabis extracts. The company hopes to have the beers on store shelves this fall and plans next year to expand into other states that allow legal marijuana.
Villa & # 39; s new brewery will be called CERIA.
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