Bob Iger, CEO of Disney, resigned from Apple's board just months before launching its independent streaming services.
Iger resigned on September 10, according to an Apple application to the US Securities and Exchange Commission. On this day, Apple announced the launch date and the subscription price for Apple TV Plus, with which Apple and Disney officially compete.
"I have the greatest respect for Tim Cook, his team at Apple, and my fellow board members." Iger said in a statement by The Hollywood Reporter . "Apple is one of the world's most admired companies, known for the quality and integrity of its products and people. I'm forever grateful to have been a member of the company's executive board. "
Iger joined the Apple board in 201
Now that Disney and Apple are preparing to connect directly with their end users with their respective streaming services, Disney + and Apple TV Plus, it makes sense to split them up.
"Although we will miss his contributions as a board member very much, we respect his decision and assume that our relationship with Bob and Disney will last well into the future," Apple said in a statement to ] The New York Times .
Iger's departure from the Apple board may have reminded her of Google CEO Eric Schmidt leaving the board in 2009. Schmidt joined the board in 2006, but resigned in 2009 after Google's Android became a competitor for the iPhone was. Apple said in a press release at the time, "Eric will be less effective as a member of the Apple Board because he'll have to retire from even larger parts of our meetings because of potential conflicts of interest."
Disney + and Apple TV Plus will be launched 11 days apart. Disney + will cost $ 6.99 per month on launch on November 12th or may be bundled with ad-supported Hulu and the ESPN + sports streaming service for $ 12.99. Apple TV Plus will launch on November 1 for $ 4.99. It starts with only nine titles.