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British Vogue and Elle UK Battle for the best September issue




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Slick Woods shows her pregnancy on Elle UK's cover in September 2018 Photo courtesy of Elle UK

The cover stars of the September issue The biggest issue of the year for all fashion magazines, both in terms of size and sales, and considerable competition: Rihanna covers British Vogue, designed by Edward Enninful and filmed by Nick Knight, while Beyoncé has complete creative control Elle UK (1

9659003) The September issue focuses on sustainable fashion, including interviews with celebrity activists from Livia Firth, founder of Eco-Age, rebel designer Katherine Hamnett and author Naomi Klein, as well as an in-depth article Interview and photo shoot with Stella McCartney, probably the loudest luxury designer in terms of environmental issues in the industry.

Of course there It's an eye-catching cover that you can watch. Slick Woods, model and face of Fenty Beauty, shows off her pregnancy with a bare stomach and a striking tooth gap grin. In the shoot she is completely clothed in clothes created with an environmentally and socially conscious approach.

While many other titles this year have published topics such as sustainability, including Marie Claire and Porter, Elle is the first to dedicate a September issue to her, which is usually intended for the presentation of new seasonal fashion. In addition, many magazines, while offering top tips on how to reduce the amount of plastic in their lives, have been reluctant to tackle the issue of sustainability in fashion for fear of offending their advertisers. The idea of ​​buying less clothes seems to be the antithesis to the raison d'être of a fashion magazine.

With magazine sales still stagnating or, in some cases, declining, editors have to work harder to make them a must-have. The annual circulation of Elle UK (published by ABC in February) has not changed year on year at 168,850 copies per month. Vogue was the only luxury gloss that outnumbered 190,032, but 3% more than the year before.

While it seems most titles pass the well-established way of celebrity celebrity in a photo shoot As the crème de la crème of the creative world, Elle takes a risk by choosing an insta-famous name (Slick Woods counts 580,000 Instagram followers compared to Rihanna's 64.2 million) and offers a truly different interpretation of the Fall / Winter collections. 19659008] Rihanna is the first black woman to report on a September issue of British Vogue Photo courtesy of British Vogue, recorded by Nick Knight

The issue also includes a specially commissioned survey on the employment of women aged 20 years to 40 with an interest in fashion. In a sample of 1001 they found:

  • 9 out of 10 want to know more about sustainability in the fashion industry
  • Two thirds (62%) did not know that the fashion industry is one of the biggest polluters in the world [19659011] 62% buy rather clothes from a brand that values ​​sustainability
  • 55% found it important or very important to know where clothes come from and that they are ethically produced
  • 51% want to know what they can do to be more sustainable

The results show on the one hand that the effects of fashion on the environment are little known, and on the other hand that there is an interest in knowing more and buying sustainable clothing and accessories

Elle plays with the hope that this curiosity will lead to magazine sales, or at least to the awareness of value-oriented millennials, but since the September issue traditionally is the shopping bible for the upcoming season It's a hard sell. "It's a fashion theme that speaks of sustainability," says Elle UK editor-in-chief Anne-Marie Curtis. "One that takes an optimistic note – if you choose a more sustainable way of shopping and dressing, you need no less embrace fashion, color, creativity, and life-affirming joy."

The competition is tough, though Rihanna's Vogue title is the first Headlines makes time has a black woman graced the cover of the September issue. While Elle UK will also have a black September cover star, and this is not the first time, it will certainly appeal to those who have announced Edward Enninful's editorship as a triumph for more diversity in the fashion industry.

The September issue of British Vogue with Rihanna goes on sale 3 rd August and Elle UK, covered by Slick Woods, comes to the kiosk on August 8 ten .

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Slick Woods shows off her pregnancy on Elle UK's cover in September 2018 Photo courtesy of Elle UK

The September issue cover stars were uncovered, the biggest theme of the Rihanna covers British Vogue, designed by Edward Enninful and filmed by Nick Knight, while Beyoncé is reported to have complete creative control over her American Vogue cover Elle UK is trying out something completely new.

The September issue is de You've dealt with sustainable fashion and interviewed celebrity activists in Livia Firth, founder of Eco-Age, rebel designer Katherine Hamnett and author Naomi There is also a detailed interview and photo shoot with Stella McCartney, arguably the loudest luxury designer in terms of the environment in the industry.

Of course there is an eye-catching cover for that. Slick Woods, model and face of Fenty Beauty, shows off her pregnancy with a bare stomach and a striking tooth gap grin. In the shoot, she is completely clothed in clothing created with an environmentally and socially conscious approach.

While many other titles this year include topics such as sustainability, Marie Claire and Porter, Elle is the first to dedicate a September issue to it, which is usually intended for the presentation of new seasonal fashion. In addition, many magazines, while offering top tips on how to reduce the amount of plastic in their lives, have been reluctant to tackle the issue of sustainability in fashion for fear of offending their advertisers. The idea of ​​buying less clothes seems to be the antithesis to the raison d'être of a fashion magazine.

With magazine sales still stagnating or, in some cases, declining, editors have to work harder to make them a must-have. The annual circulation of Elle UK (published by ABC in February) has not changed year on year at 168,850 copies per month. Vogue was the only luxury highlighter that outperformed its numbers at 190,032, but was 3% lower than the year before.

While it seems most of the titles in a photo shoot pass the well-known route of a well-known celebrity As the crème de la crème of the creative world, Elle takes a risk by choosing an insta-famous name ( Slick Woods counts 580,000 Instagram followers compared to Rihanna's 64.2 million) and offers a truly different interpretation of the Fall / Winter collections. 19659026] Rihanna is the first black woman to report on a September issue of British Vogue Photo courtesy of British Vogue, recorded by Nick Knight

The issue also includes a specially commissioned survey in which The hiring of women under the age of 20 is being studied until 40 with an interest in fashion. In a sample of 1001 they found:

The results show on the one hand that the effects of fashion on the environment are little known, and on the other hand that there is an interest in knowing more and buying sustainable clothing and accessories

Elle plays with the hope that this curiosity will lead to magazine sales, or at least to the awareness of value-oriented millennials, but since the September issue traditionally is the shopping bible for the upcoming season It's a hard sell. "It's a fashion theme that speaks of sustainability," says Elle UK editor-in-chief Anne-Marie Curtis. "One that takes an optimistic note – if you choose a more sustainable way of shopping and dressing, you need no less embrace fashion, color, creativity, and life-affirming joy."

The competition is tough, though Rihanna's Vogue title is the first Headlines makes time has a black woman graced the cover of the September issue. While Elle UK will also have a black September cover star, and this is not the first time, it will certainly appeal to those who have announced Edward Enninful's editorship as a triumph for more diversity in the fashion industry.

The September issue of British Vogue with Rihanna goes on sale 3 rd August and Elle UK, covered by Slick Woods, hit the 8th th August.


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