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Britney Spears' Las Vegas residency was the best thing she ever did for her career



Britney Spears has joined her first Las Vegas residency on New Year's Eve 2017. For the last four years, the pop star spent […] Show at Planet Hollywood, With countless 24-song performances became a staple within the Las Vegas music scene.

Piece of Me Residency was only supposed to last until 2015, the singer – who rocketed to stardom with his debut single "… Baby One More Time" – signed on to perform her greatest hits for another two years. It seems like a no-brainer for Spears to continue this nostalgia fest; $ 30-35m a year.

It's a cry from the late 2000s when the pop icon was found to be in distress shaven headed?). She had two stints in rehab; faced a year in prison after a hit and run (a Los Angeles court later dismissed the charges after she was paid to undisclosed amount to the other party); lost a close family member; filed for divorce, and found herself in a nasty and very public custody battle with her ex-husband Kevin Federline.

The public perception of Spears – once a teen pop idol adored by millions of young fans around the world – had shifted, and the case from grace that followed impacted both her music, her personal life, and her career.

But rather than ignoring the media, she's seen with her image on 2007's blackout. The record, which is meant to show a more mature spears. But the record polarized both critics and fans, and what not helped by a poor publicity campaign. Blackout Blackout has become one of the world's largest pop stars can be.

Following Blackout Spears released two records: Circus and Femme Fatale . While each of them had hits ("Womanizer", "Radar"), Spears popularity had begun to wane. So it made perfect sense to accept the Vegas residency. It was an ideal way to capitalize on your 20-year career, to interact with fans and it gave the structure of regular work, but also time off to spend with her family. It was a undeniable win-win.

Piece of Me has had a profound effect on pop star residencies in Vegas. Formerly the preservation of older artists is one of the most rewarding ways to spend money. Now, artists like Jennifer Lopez, Backstreet Boys and even Lady Gaga are following her lead. A residency is becoming a brilliant and lucrative strategy for reviving an artist's career.

Britney was reasserting herself to the public; it's what Spears says: "Do not count me out."

On 27 December, Spears played the first of her final five shows. I was nine-years-old when she released "… Baby One More Time" and have followed her career ever since, watching it soared, stumbling and trying to regain her strength over the course of two decades. That night was the first time I'd seen her perform live. From a jazzy performance of "Toxic" set in a makeshift rainforest to a glimmering "Everytime" atop huge angel wings, Spears' spirit and passion for putting on a show was infectious. She rode a guitar like a mechanical bull during her cover of "I Love Rock 'n' Roll" Crossroads ) and called a male member of the audience up so she could walk him like a dog.

The set encompassed every phase of her career: broken up into different acts. She's immortal in her sparkly, barely there bodysuits and high-heeled boots, dancing non stop in between change set.

Ring of fire: Britney has cashed in on her Vegas residency (Splash News)
      

Spears' residency was perhaps the smartest thing she ever did for her career when it comes to finances, rehabilitating her image and communicating with her longstanding fan base.

Time for the singer to recuperate and hit the studio because her fans are desperate to see what she'll do next. "It's Britney, bitch" whenever she's ready.

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