Brockhampton shows no signs of slowing. Late last month, the self-proclaimed "boyband" announced that their fifth studio album, Ginger will come out in August. And it is available now. The group is broadcasting their Friday Therapy album release show (with special guests!) Tonight on their YouTube channel.
Ginger is a sequel to Iridescence of her first for RCA. Frontman Kevin Abstract released his own solo album ARIZONA BABY earlier this year and was spotted in the studio with Lana Del Rey and Jack Antonoff.
Brockhampton split four advanced singles from Ginger including "I WAS BORN AGAIN", "IF YOU REALLY PRAY" and last week's release "BOY BYE", which was shared with a ridiculously silly video , Just this morning they also shared the opener of the album, "NO HALO," which features softer sounds and lo-fi singer-songwriter Deb Never. It was delivered with a video directed by Spencer Ford and deals with some of the harsher topics of depression, religion and drug abuse in a way that has never been there for the group.
Now we can stream the new album completely, and that does not disappoint. Apart from the tracks we've already heard, the title song of the album is a highlight. Brockhampton's otherwise chaotic energy seems to be somewhat limited in this one. It is more restrained as a R & B beat changes tempos and jives while the rappers almost mumble their verses. With the instrumentation, a la Omarion, something is going on at the beginning of the 2000s. She feels fresh when she is recorded with so many different voices.
The last two tracks have their own charisma, but most important is proximity. "VICTOR ROBERTS" begins with a ballad of spoken piano words that uses open seventh chords to truly refine this eerie emotion, and sounds to the bone as a stacked chorus with the song "Thank God for Me" sounds. The album definitely shows a different direction ̵
Listen to Ginger at the very bottom, where you can also stream the Friday Therapy concert live from 9:00 pm.
Ginger is now available via Question Everything / RCA Records.