The American fashion brand Bstroy received fierce criticism in the social media after having issued hoodies on school shooting during New York Fashion Week.
The Spring / Summer Brand The 2020 collection, designed by Brick Owens and Duey Catorze, contained desperate hoodies labeled "Stoneman Douglas", "Sandy Hook", "Virginia Tech" and "Columbine" Locations of four of the deadliest shootings in the US.
Photos from the show, which were published on the brand's Instagram account and on Owens' Account, quickly turned into outrage, and some commentators identified themselves as survivors or relatives of victims.
On a photo of the Stoneman Douglas hoodie person commented: "My dead classmates who are dying should not object to fashion statements."
Another commented on a photo of the Columbine design: "As a victim of Columbine, I am appalled, it is disgusting, you can attract attention in other ways, but do not dare to make money with our tragedy."
On Twitter, a spokeswoman for the Vicky Soto Memorial Fund, who was formed after Teacher Victoria Soto was killed at the Sandy Hook Elementary School, wrote, "This is just absolutely terrible." A company worries about our pain and suffering Pain for the fashion of other selling sweatshirts with our name and bullet holes in. Unbelievable. "
CNN has asked Bstroy for a comment.