BTS is back at the top of the Billboard Hot 1
“Dynamite” is also the only pure pop song of 2020 to top the Hot 100 for several weeks, along with Roddy Ricch’s “The Box”, Weeknd’s “Blinding Lights”, DaBaby’s “Rockstar” and Cardi B and Megan Thee Stallions “WAP”. “The fact that“ Dynamite ”has spent five weeks in a row in the Top 2 of the Hot 100, primarily thanks to digital sales, is proof of the size, passion and purchasing power of BTS ARMY.
Some people have struggled with the strategy BTS used to return to # 1 this week. As the Billboard Charts Twitter account found, 52% of Dynamite sales that week came from the new remixes Bedroom, Midnight, Retro and Slow Jam released on September 18th . Members of other music fandoms used this fact to argue that BTS had “cheated” their way to # 1 this week, or that their charting success was somehow improper. In response, BTS fans noted the absurdity of criticizing a band for leading a music card by … selling music.
These petty allegations are depressingly common on Stan Twitter, and often reveal the selective memory of fandoms. Conveniently, every artist apart from his favorite seems to be playing the charts at all times. While BTS critics may disagree with the group, which sells multiple remixes of “Dynamite” to boost chart performance, they can never blame the group for packaging digital downloads with physical editions that don’t ship for months or the track to bundle up with irrelevant merchandise like sweatpants, lollipops and condoms. (Seriously.)
The truth is, BTS didn’t “cheat” our way back to # 1 on the Hot 100 this week. They just beat every other artist in their own game.
You don’t have to look far to see other artists who have played this game to their advantage. Take Harry Styles, who took his slow-burning hit “Adore You” to number 1 at the last minute in early August by releasing three individual physical / digital packages, two new music videos, and reducing the download to 69 cents tracking week. Or Travis Scott and Kid Cudi, who blasted “The Scotts” into a # 1 debut album using “15 physical configurations” Billboard. (The track dropped to # 12 in week two, proof that it has stayed No. 1 is a completely different battle than No. 1.)
Speaking of remixes, BTS critics may have forgotten Lady Gaga and Ariana Grande’s “Rain on Me,” which was available for streaming and purchase in its original form, as instrumental, and as remixes by Purple Disco Machine and Ralph Rosario at various locations. That doesn’t mean anything from Doja Cats “Say So” and Megan Thee Stallion’s “Savage”, both of which rose to number 1 thanks to top-class remixes with Nicki Minaj and Beyonce.
People who accused BTS of releasing too many versions of “Dynamite” may also have forgotten about Taylor Swift, who released 16 deluxe physical editions and a variety of merchandise bundles of their latest # 1 album. folklore. Swift also boosted their most recent No. 1 single, “Cardigan”, by selling a limited edition vinyl single containing the original voice memo of the song and making a “Cabin in Candlelight” version of the track available for purchase and streaming Has.
And of course, no rundown of fancy Hot 100 antics would be complete without a greeting to Drake, who reportedly recruited dancers and social media influencers Toosie, Ayo & Teo, and Hiii Key to perform dance moves for his Toosie Slide and Toosie Slide “Show them off on their social media platforms and create a viral dance challenge for a song that didn’t even fall.
Have you already discovered the trend? Virtual everyone Superstar Artists are diving into their own bag of tricks to climb the Billboard Hot 100 and Billboard 200 higher. It’s just a matter of whether they remix their songs, bundle their music with different merchandise, or hire influencers to develop a viral social media challenge. It can be credibly argued that artists and fans attach far too much importance to an album or a # 1 single, and that industry pressure is forcing artists to do ridiculous stunts to increase their sales, thereby undermining the integrity of the charts. But if that’s the case, then you can’t choose which artists to criticize.
Every pop star is fighting for the same price – a # 1 hit – and the most accomplished artists with the biggest fan bases take the gold home with them. Fans will decide how to spend their money no matter how many reviewers complain, and the numbers for “Dynamite” speak for themselves. BTS has learned how to play the game – and there are far worse ways to make a profit than selling your own music.