Tens of thousands of people filled shopping malls in the US today to attend Build-A-Bear's "Pay Your Age Day" just to discover they would not take a new stuffed animal home.
A-Bear stores opened early and supplies were sufficient as people queued up to get into stores. Shopping centers reported bottlenecks, and the chain eventually ended due to security concerns.
Photos from the Parkway Place Mall in Huntsville showed a line that extended through the mall. Similar crowds were reported in the Riverchase Galleria and at the Eastern Shore shopping center in Spanish Fort.
First, Build-A-Bear issued a statement that the company needed to limit the lines due to security concerns.
" Due to the unparalleled response to our" Pay Your Age Day "event at our early-opening stores, we are experiencing much longer than expected and large crowds, and local authorities are demanding queues and crowds for us We understand that this is disappointing, we are working to address the situation and we will soon reach our esteemed guests, "the company said in a website statement.
In a later statement, it said all Pay Your Age Day lines were cut off and no new people were allowed to queue.
"Due to crowds and security concerns, we are unable to accept additional guests at our locations in each community, we have shut down in our stores in the US and Canada, we understand that some guests are disappointed and we will contact you as soon as possible Report ", it said in the update.
The company sponsored the event on July 1
Many disappointed customers log into social media to complain.
"Guess your marketing department did not think this one good enough," one said.
"They are so disorganized! That's terrible!" Another added.