Bumble's figured out a new way to bring video to his app: in-app voice or video calling. The feature applies to all Bumble's use cases, including Bumble Bizz for making professional connections; Bumble BFF for making friends; and Bumble for dating. The option to start a call only has a match has been made. Women can make that first match while having a good time.
Only one other dating site, Badoo, allows for video calling within the app, which is not coincidental. The same man – Andrey Andreev – operates both Badoo and Bumble. Andreev just released the apps, along with Chappy and Lumen, to bring people together.
Video has slowly come to be dating apps in various forms. Hinge allows people to upload videos to their profiles, while Tinder has a feature called Loops on people's profiles that are looping GIFs. Video chats might have the potential to save people from bad first dates, but they could be strange if people abuse the privilege to call or do establish a norms around when would be appropriate to call.