Burger King and McDonald's are like the cola and pepsi of the fast food world. But whatever you prefer, these classic BK toys will definitely make you say "awww".

Burger King becomes personally in his direct attacks on McDonald & # 39; ; s

It smokes its burger enemy with a new print advertising campaign that literally goes into its archigals backyard.

The series of messages features what Burger King says are patios of former McDonalds executives former homes to show that they had grills. The message: Burger King & # 39; s pat They are better than McDonald's because they are grilled over an open fire instead of fried.

"Since 1954, BK has always been about grilling flames, and we know that 75% of people prefer fire-baked burgers," an e-mail explaining the ads. "That's why we decided this time to show it in a relevant way."

McDonald's did not respond to a request for a comment on the campaign that Burger King calls "McMansions."

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The palatial homes are the former residences of a retired McDonald's President, a retired McDonald's director and a retired McDonald's manager, said Burger King. [19659008] "It's funny because it's true," the chain said in a statement.

The ads begin on Wednesday in the Daily News in New York, the Sun-Times in Chicago – McDonald's hometown – and some selected Newspapers the country.

Burger King declined to say how it chose the cities.

The campaign has no social media component.

This is Burger King's newest and most personal twist at McDonald's. In January, the chain released the Double Quarter Pound King Sandwich, which will compete with the McDonald's Double Quarter Pounder. And in October, McDonald's got it in a Halloween ad that Ronald McDonald reinvented as a creepy clown, à la Pennywise from the movie It .

McDonald's recently also absorbed Heat from Wendy's, who wants to make fun of the fact that the big chain in many of their burger uses frozen beef.

Burger King did not comment on whether the grills in the photos belong to the current homeowners.

Burger King is owned by Brands International of Oakville, Ontario, which also owns Tim Hortons and Popeyes.


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Video provided by Reuters

Follow USA TODAY Reporter Zlati Meyer on Twitter: @ZlatiMeyer

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