Burger King uses its competitor's own restaurants as part of a deterrent new promotion.
The deal "Whopper Detour" gives customers whoppers for a penny. But, and here comes the insidious part. Customers need to use the Burger King app to order – and be at McDonalds.
Business Insider reports that the Burger King app recognizes the user's location as at McDonalds and unlocks the penny deal After you've ordered the Whopper, the app will "redirect" you from McDonald's & to the next burger King navigate so you can pick him up.
The Burger King Twitter account says it like this:
Order a whopper for a penny only at "at" McDonald's with the BK app. Yes, you read that correctly. Drive near a McDonald's and use the BK app. no need to go through it. get before the 12th of December.
The deal begins on Tuesday and runs until December 12th. For more information, visit the Burger King website.