With a new Corvette generation on the horizon, it should come as no surprise that models of the C7 generation are not selling very well. According to GM's sales report, only 800 Corvettes were sold in January of this year, a new record month for this generation. While it may be child's play that Corvettes are not sold well in the winter, the Bowling Green factory is still busy pushing them out of the house, and the dealers give them orders as often as they can. Once they arrive at the parking lot, they are just sitting.
According to a report by CorvetteBlogger, the dealer's inventory tracking software suggests that more than 9,000 brand new Corvettes are in dealer locations, representing an offer of 232 days of the American V8 sports car.
Why do merchants continue to order Corvettes without moving units? The answer is a ridiculous allocation system that rewards traders constantly ordering high numbers of two-seater. With a new generation on the horizon, a hotly anticipated example of the mid-engine, dealers at Chevrolet want to maintain a good reputation so they can order more generations to come.
By accepting the allocation of allotments, regardless of whether they sell, the dealer will not see the allotment number drop on the new model. Meanwhile, GM does not offer buyers incentives in the factory to incentivize a new Corvette purchase, which only adds to the problem.
The C7 has been around since 2013 and over 177,000 copies have been sold. The majority of people who wanted a Corvette probably already have one.
On the other hand, these dealers may be prepared for an upcoming storm if the plant is shut down due to a longer conversion process for the new model. We will probably make it into the summer without a new Corvette, and these inventory dealers are considered forward-looking. Who knows?
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If you want a new "Vette," you're probably in a good position to move and deal.