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Cadillac President Johan de Nysschen is outside



Photo credits: AP / John Locher

Cadillac President Johan de Nysschen has left the luxury brand of General Motors for almost four years, leaving the company.

He was replaced by Steve Carlisle, who was most recently president and CEO of GM Canada. Carlisle will be replaced by Travis Hester, who served as Vice President of Global Product Programs. The transition will begin immediately after GM's press release.

In this paper, GM gives some insights into why the company made the change, saying:

Looking to the future, the world is changing fast and, starting with the launch of the new XT4, it's paramount that we immediately take advantage of the opportunities arising from this rate of change. This step will further accelerate our efforts in this regard.

De Nysschen came to GM from Infiniti, where he was president for only two years after suffering from Nissan's conservative, risk-averse structure. Before that de Nysschen led the American branch Audi between 2004 and 2012, where he initiated a modern renaissance for the brand.

He had a crucial job: taking over a division of GM that spent decades throwing away their brand The Competition of Mercedes-Benz, BMW, Audi, Lexus and more [de] 1965 But de Nysschen's tenure at Cadillac was with much Noise and not as much success as his overlords at GM probably wanted – an Audi-like rebirth of the beleaguered brand has never quite happened. He moved Cadillac's headquarters to New York City, which in Detroit and Michigan aroused the anger of many people who felt they were losing the claim to what was once the crown jewel of American luxury. And there was a lot of talk about changing Cadillac's "brand" that never went on sale. At the same time took Cadillac under his leadership pioneering steps such as car sharing services and semi-autonomous driving with Super Cruise.

De Nysschen's Cadillac focused on limousines, namely ATS and CTS, which stood out for their excellent performance in terms of interior design and equipment behind the European and Asian competitors. He also oversaw the clumsy transition of the brand to an alphanumeric naming structure, similar to Infiniti, and in a manner that was equally ridiculed.

Perhaps most frustrating, Cadillac missed the boat on SUVs and crossovers. For a long time, the aged SRX was the brand's top seller. Lately it has caught up with cars like the XT5 and the XT4, but for the bosses at GM it may have been too little, too late.

Also worth mentioning this turn: de Nysschen was a GM outsider and his replacement Carlisle is decidedly not. This may be an indication that the Home Office is now seeking more control over the fate of Cadillac.

Additional coverage by Patrick George. This story is being updated.


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