As an old proverb says, a door opens as a door closes.
Oscar De La Hoya's Golden Boy Promotions stable of fighters, including Canelo Alvarez, world middleweight champion and boxing's biggest superstar, has long been unwavering by HBO. But with the recent announcement of the premium cable network that after 45 years of fights in most boxing matches, they said goodbye to the sport at the end of the year, they needed a new home broadcast – and they also won a lot lucrative with the new sports streaming service DAZN by 2023.
In a record-breaking deal that was completed early Wednesday morning, Alvarez signed a five-year deal with 11 battles worth at least $ 365 million with DAZN, which is only in the United States States started in September.
It will begin its rise to super-middleweight to challenge Second World Champion Rocky Fielding on December 1
Alvarez Deal is the richest sports contract in sports history and outshines the 13-year, $ 325 million contract signed by New York Yankees slugger Giancarlo Stanton in 2014 when he was at Marlins Miami
"Canelo is the highest paid athlete He is extremely happy, "said De La Hoya to ESPN after Alvarez had signed.
HBO had the right to first negotiate and make arrangements for Alvarez's fight with England's Fielding (27-1, 15 KOs) bid for an HBO PPV event, but it did not choose the one made by DAZN.
Although rumors that the deal was imminent were swirling for a few days, it was not until 1 pm ET Wednesday, when Alvarez, accompanied by coach Chepo Reynoso and coach Eddy Reynoso Signing the contract after a lengthy meeting with De La Hoya and Golden Boy Promotions President Eric Gomez at a New York Times Square hotel
Alvarez is the largest pay-per-view star of the post office of Floyd Mayweather / Manny Pacquiao and generates hundreds of millions of dollars for events on HBO PPV and, before that, Sho wtime PPV. But the move to DAZN will pull him away from HBO PPV – where his fights cost about $ 80 per viewer – and put his two fights a year on the All-Sports streaming service, which is $ 9.99 a month for a lot of martial arts Demands
When Alvarez fought on a pay-per-view basis, he would make money for every purchase beyond a set threshold. But even though DAZN does not offer pay-per-view, Alvarez can still earn more money than its guarantee based on specific subscription benchmarks that DAZN can achieve in the course of the deal.
"That's just my work," said Alvarez ESPN shortly after signing the paperwork. "The most important thing for me was to give the fans the opportunity to see me fight without having to pay the $ 70 or $ 80 for my fights on pay-per-view, which was the most important thing, more important than what I did I do.
"It is very important for me to give the fans the biggest fights and the most important fights, and I promise you that I will always do that. The December fight with Fielding is a dangerous fight. I gain weight and I do not know how my body will feel. But I always want to take on challenges and I am very happy that my fans will see that I fight for a low price.
Alvarez said he was not worried that he would move to an unproven broadcast platform  "Never. I never worried because I'm very confident, "he said. I know how important I am to every platform I go to. I'm very grateful to HBO and Showtime for what they've done for my career, but I'm glad we can move forward and fight on a platform that is the future. I have always liked a challenge, and this is another challenger in my career.
"Being part of this historic deal will prepare me even more and give even better performances to the fans, and at the same time I am humbled to be selected to lead this new vision for the sport of boxing, without a doubt to the fans Good comes. "
Although Alvarez is at the heart of the deal, De La Hoya had a lever to use Alvarez's secure appointments and royalties from DAZN for his company's non-Alvarez events. The deal, for which financial terms have not been announced, requires Golden Boy to host up to 10 "high profile Battle Nights" each year, which will stream live on DAZN from early 2019.
These fights would involve Golden Boy other top fighters, including junior welterweight champion and former three-division world champion Jorge Linares, junior featherweight list Rey Vargas, middleweight David Lemieux, featherweight contender Joseph Diaz Jr. and junior featherweight Contender Diego De La Hoya, as well as junior lightweight Ryan Martin and junior welterweight Vergil Ortiz Jr., boxing two of the best prospects.
"That's huge for boxing, huge for Canelo and huge for Golden Boy," said De La Hoya. "Golden Boy is at the forefront of something monumental for boxing."
Due to the good sales figures, Alvarez (50-1-2, 34 KOs), 28, from Mexico, for his rematch with Gennady Golovkin, whom he suggested for the overall weight-loss title on September 15 in the biggest fight of the year, he earned around $ 50 million. Now Alvarez will receive a fee from a well-funded DAZN for its events as the streaming service is trying to gain a foothold in the United States after having previously launched in Japan, Italy, Germany, Austria, Switzerland and Canada where The Golden Boy and Alvarez Fight
"This is undoubtedly one of the best days in the growing history of Golden Boy Promotions," said De La Hoya. "We strive to make this sport as accessible as possible and at an affordable price for all fans, my dream was to make boxing a sport for all, DAZN has the perfect platform to make this dream come true and I have no doubt that we will succeed in unimaginable ways. "
At the end of September, when HBO announced that it would no longer be watching TV, De La Hoya and Gomez immediately started looking for a new movie At home. They talked to ESPN, Turner, and Showtime, with whom they had a deal and where Alvarez had his biggest pay-per-view battle (a loss for Mayweather 2013).
But about two weeks ago, De La Hoya and Gomez also met with John Skipper, CEO of Perform Group, the parent company of DAZN, in Los Angeles. De La Hoya and Skipper already knew each other when Skipper was president of ESPN and Golden Boy had a limited number of boxing events on the network. and they were able to complete this business in a relatively short time because De La Hoya needed a home for his fighters and Skipper needed money for the new service.
"We came to the conclusion that what Canelo is worth today and what it is worth tomorrow, and we worked out this deal," said De La Hoya.
Skipper offered his admission.
"We are thrilled to be exclusive partners of Golden Boy Promotions and Oscar De La Hoya," Skipper said. "By bringing Canelo's fights to DAZN, we will make its pay-per-view success a growth driver for subscribers make it a truly transformative moment for our business and the entire industry. "
With the signing of Alvarez, DAZN is now home to the two most important superstars of boxing, as it is also the American broadcasting location for the United Heavyweight World Champion and British Fighter Anthony Joshua Joshua's promoter, Eddie Hearn of Matchroom Boxing, signed an $ 8 billion eight-year contract with DAZN in May to host 16 events a year in the United States, along with the 16 he's already running each year This deal began on September 22 with Joshua's title defense against Alexander Povetkin.
Deal with Gold n Boy will also give DAZN access to the approximately 7,000-hour library of Golden Boy's fights, including De La Hoya's Hall of Fame career. Golden Boy Media and Entertainment will also produce various shoulder programs to complement the live events.
DAZN, whose other boxing is the World Boxing Super Series and its three second-season tournaments, is the latest participant in a crowded boxing broadcasting area
ESPN and Top Rank have recently signed a four-year contract broken out of 2017 and closed a new seven-year contract that runs until August 2025 and annually calls 54 live boxing events between ESPN and ESPN +. Al Haymon's Premier Boxing Champions have recently signed a four-year legal contract with Fox starting in December, and it also entered into a new three-year deal with its long-time partner Showtime.