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Home / Entertainment / Carrie Underwood Launches New Hard Rock on Comeback Weekend in Atlantic City

Carrie Underwood Launches New Hard Rock on Comeback Weekend in Atlantic City



Everything dies, baby, that's a fact. But maybe everything comes back, which comes back one day?

The lyrics from Bruce Springsteen's "Atlantic City" about dreams that refuse to stop being played a loop on an advertising record for visitors who are on walked the promenade of the often-prized Jersey Coast resort that inspired them.

The song's Hope Hope setting seldom seemed as apt as it did this weekend, as two shuttered casino properties in the South Inlet section of the city come back to life again simultaneously.

One of those, the Hard Rock Hotel u. Casino, builds its brand for music and star Lander Carrie Underwood was the opening act on Friday night at the 7,000 ̵

1; seat showroom at the sprawling resort now known as the Hard Rock Live at the Essin Arena

The Miami rapper Pitbull, who died on the 4th July was also ahead at the Wawa Welcome America festivities on the Ben Franklin Parkway It is planned to be Hard Rock's live headliner on the property on Saturday night, known as Trump Taj Mahal, until 2016, when it's out of business went. (The big weekend for the resort should be rounded off with country pop singer Sam Hunt, who will open the AC Beach Concert series on Sunday.)

In the meantime, just a few blocks down the beach promenade, the winding road Ocean Resort Casino (formerly known as Revel) also rose from the dead this weekend with a marketing push that emphasizes sports betting that relies less on live music acts.


>> READ MORE: Atlantic City Keeps Its Breath Hard Rock, Ocean Debut

The Ovation Hall of the stylish building where Beyonce and Kanye West resided in 2012 is dark until August 18th Rank boxing card and on September 8 the comedian Wanda Sykes takes place. On the opening weekend, the former Philadelphian DJ Diplo Electronic Dance Music Act Kaskade and R & B / hip-hop producer Jermaine Dupri were inducted into the posh Dance Club HQ2.

  Camera icon Elizabeth Robertson

Carrie Underwood joins the new Hard Rock Hotel & Casino at Atlantic Cit on Y, NJ

On Friday at the mass market Hard Rock, where the militant marketing slogan on the trams "Born to Defy" is, the casino floor and the surrounding halls were full.

>> READ MORE: Brake Shelton, Amy Schumer in Hard Rock's Concert Listing

All Trump signs are gone, but guests were waiting in line at a White House outpost, Atlantic City's fabled sub shop and reviewed Nick Minaj's boots and Ed Sheearan's sneakers for a Jersey-centric show featuring ads on Springsteen, Lauryn Hill, Frank Sinatra, Dionne Warwick, and Debbie Harry by Blondie.

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Springsteen drummer Max Weinberg and Springsteen former drummer Vini Lopez (quite right) talk to peoples after the "Glory Days" at the Hard Rock Cafe at the new Hard Rock Hotel & Casino in Atlantic City, NJ

Also On Friday, Springsteen drummer Max Weinberg played a free show in the smaller Hard Rock Cafe. He performed Max Weinberg's jukebox with singer Glenn Burtnik, with video screens showing a rolling list of hundreds of songs the four-piece band will show on request. Ever wanted to hear Mighty Max playing AC / DC's "Highway To Hell"? You came to the right place. Original E Street Band drummer Vini "Mad Dog" Lopez joined the ensemble for "Glory Days". Weinberg is back on 3 and 18 August.

In the Essin Arena – named after Mark G. Etess, a Trump executive died in a 1989 helicopter accident – Underwood took the stage in her first full show since she fell in front of her Nashville apartment last November, broke her wrist and 40 Stitches in her face demanded.

No mention of the former American Idol was made the winner's accident, though the sympathetic star, who attracted a likely 75 percent female crowd, went into detail about their all-black stage clothes that hit Atlantic this week City retail stores were bought after their luggage had been relocated route from London.

The Essin Arena is essentially the same cavernous aircraft hangar-sized rectangular hall it was during its Taj Mahal administration.

The lineups are clean except for the extreme side stage views on the left side and where the screen behind Underwood was hard to see. The sound did not project so well on these areas. Chattering fans could be heard over the music, even as the 35-year-old singer aired hits like "Blown Away" and "So Small".

  Camera icon Elizabeth Robertson

Carrie Underwood plays at the new Hard Rock Hotel & Casino in Atlantic City, NJ

The venue is a welcome addition to Atlantic City's entertainment portfolio and goes well with other venues such as the Borgata Event Center with 2500 seats and the vaulted Boardwalk Hall. The Hard Rock plans to present 100 shows a year at the Etess (as well as 200 more in smaller venues) and the cast is so far full of mostly country headliners, with Florida Georgia Line on July 13 and 14, Maroon 5 on July 15 and Blake Shelton on the 18th of August. Comedian Amy Schumer plays on 1 September.

There was a long line of snakes to get to Underwood's show, which was announced sold out. But even after everyone got in, there were plenty of empty seats, certainly more than Underwood is used to seeing.

Not that the less than full house influenced the 100-minute show. Underwood is not much for quiet moments or subtlety, but she's an experienced performer with a big voice and a confident stage presence.

Thirteen years after her idol victory, Underwood still projects the self proclaimed "All-American Girl" image that she envisioned for her eponymous hit in 2008. She is one of the few female artists to play regularly on Bro-Country radio playlists, and her spirited set had her share of songs that openly symbolized adherence to the Christian faith, including "Jesus Take the Wheel" and the baptismal conversion saga. Something in the water.

But with these testimonies of faith, Underwood also has a taste for melodramatic struggle and strife, and in her songs are all kinds of unappetizing, untrustworthy types she writes most about.

The best on Friday was the tire whip, which revenged deeply-gratified song "Before He Cheats." But there was also an abusive husband who gets his just reward in "Church Bells," an unfortunate relationship that " Undoing "And Must Be A Good For Nothing" Cowboy Casanova, "Who's Like A Disease."

The band includes a banjo, violin and dobro, and you can hear the Oklahoma in Underwood's voice, but while underwood Maintaining a mainstream country identity, he really operates as a rocker, with a great backbeat sound reminiscent of 1970s country rockers like Marshall Tucker, a vocal performance that turns out to be yes Turning to Joplin, and a fondness for story songs suggests a taste of Bobbie Gentry.

Underwood has a tendency to be too smooth, but she has grown steadily as an artist. She amazed the audience with a plaintive harmonicasolo on "Choctaw County Affair" and announced that she will release her new album Cry Pretty in September, making her debut as a producer of her own music. [19659022] The Celine Dion-worthy Powerballaden theme song from the coming year has proven to be an exaggerated anthem of feminist solidarity. But "The Champion," who made his debut on the television program before the Eagles Super Bowl's victory in February, is an awkwardly over-determining effort to develop a music and sports crossover product that is not a guest rap by Ludacris is supported. Still, Underwood's statement that she's "a fighter like Rocky … upset me, I'm getting up" was well suited for a comeback weekend in Atlantic City as the struggling resort wants to get off the screen once again. 19659039] Published:


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