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Caught on video: jewelry store to the stars is robbed by armed men in disguises



[WhattoKnowWhenstartingyourday: Get New York Today in Your Inbox The Manhattan Diamond District Square on Sunday was decidedly old-fashioned. Around noon, three armed men, apparently wearing disguise, entered a jewelry store, cheated employees, and escaped with high-end valuables in a dramatic scene that was being held. On Monday, police were still searching for the robbers who had stopped the store. Avianne & Co., a high-profile outpost for jewelry, for the sale of glittering, diamond-heavy pieces to celebrity clients including musicians Nicki Minaj and Justin Bieber.

The shop in the bustling Diamond Quarter on West 47th Street between Fifth and Sixth Avenues was closed on Monday afternoon when officials dusted the scene for evidence and fingerprints.

The officials did not state the value of the theft or told them how many items were missing. The owners and managers of Avianne did not respond to the request for comment.

A police officer familiar with the investigation said the men stole numerous high-quality watches and other jewelry.

The three robbers – one in costume A suit and a fedora, another with a black bucket hat and the third with a red and black kerchief on his head posing as customers entering the shop on Sunday, police said.

Two According to the police officer, some wore plaited wigs.

The Fedora man told the store clerk he wanted to buy a ring, the official said. He and two employees went into the back room of the store to complete the purchase. Shortly thereafter, at least one man in the showroom pulled out a gun.

At about the same time, the man in the fedora in the back room took out a silver pistol, as evidenced by the surveillance material.

Credit New York Police Department

The other two robbers stormed into the back room, forcing the workers to the ground and taping their limbs with tape and cable ties, the police said.

The Surveillance The footage shows two men pushing items into a duffel bag while the shopkeepers are on-site. On a desk in the room is an open briefcase with luxury watches.

In the background surveillance cameras can be seen taking pictures, which are later published by the police.

The robbers fled and The security cameras of the police department on the street picked them up and tried to call a yellow cab. None of the employees were seriously injured, the police said.

In the United States, robberies in jewelry stores are still widespread, although the number of raids, according to John J. Kennedy the president of the Jewelers' Security Alliance, a trading company, in Clearly gone back in the past few years is the club tracking jewelry crime for retailers and the police.

In the first six months of 2019, Allianz tracked 59 jewelry store robberies nationwide, compared with 105 in the same period last year, although Kennedy provided statistics in this regard.

Gunpoint robberies, such as those in Avianne, are less common than so-called smash-and-grab burglaries, where thieves smash showcases and take what they can before fleeing, Kennedy said.

"The laws, if you are captured and convicted, are much stricter if you have a firearm," Kennedy explained.

He also said that robberies in West 47th Street, despite a high concentration of people, are "relatively rare" for jewelers in the area.

"It has very good police patrols," said Mr. Kennedy. "It also has a private security element, and there are many jewelers who are very demanding in terms of security."

Employee at Jewelry Display of New York Inc., a second- A store across the street from Avianne said they saw three men near the store on Thursday and Friday afternoons. One of the people, said the staff, seemed to be the man with the bucket hat.

"It felt like they were searching the place," said Jester Sanchez, 23.

A vianne offers a prominent clientele. It sells pieces to rappers like 2 Chainz, Lil Wayne and Ms. Minaj. It once cleaned a gold chain for Mr. Bieber and designed a custom 15-carat engagement ring for singer Ciara.

Despite its celebrity customers and its large Instagram fan base, Avianne is a consumer showroom that attracts shoppers from all walks of life.

For Avianne and other jewelry stores, there is a risk that a potential customer will develop into this customer. Being a thief is part of the cost of doing business, Kennedy said.

"You are a retailer," he said. "So let these people into your business."

Ali Watkins and Aaron Randle contributed to the coverage.


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