Gums, sweets, skin products and dog biscuits are just a few places where CBD shows up. (1
964) In an extinct room at Joy's Spa in Washington, Dawn Franklin paints a cream-colored mask on Jessica Osorio's face. The mask, she says, is enriched with chamomile and sage and aloe vera, plus an ingredient she still needs to explain to her clients: CBD.
Franklin, a beautician, began working with an Oregon chemist last year to make CBD products for the skin. He believed that a small amount of it could be applied to the skin to repair the ravages of old age.
But Franklin also takes CBD in gummy form, popping in the morning and at night. Like a magic pill, she says, she wipes away the insomnia and stress and agonizing pain in her back that makes her limp, though she's only in her thirties.
"It's crazy," she admits. But she insists that CBD can do anything. "It's just crazy, the different things that helped it."
For generation anxiety, fixed on its phones and beaten, overworked and underwent by news alerts, the mysterious substance known as CBD is rapidly becoming the new "it" drug.
Devotees whisper about CBD as a reassuring agent against raging thoughts and aching limbs, CBD for these troubled nights, too, somehow, CBD for those lethargic mornings.
Suddenly you can find sugar-coated CBD gums to nibble and balsam for rubbing at the Pulse Points.There's CBD for your dog (CBD and gluten-free!) And CBD for your aching feet, you can drink CBD bottled water in trendy, seasonally run fast-casual restaurants and bags of CBD coffee in stores on busy streets in Washington, Colorado Springs, Las Vegas and dozens
Back at Joy's Osorio, the mask still clinging to her face prattled over her e His experience with CBD seemed to calm the back-cramps she had suffered since an accident years ago.
Plus, is it just her imagination, or does her wrinkles seem to have faded?
Dawn Franklin, a beautician, makes a facial with Maria Harris using CBD-infused cleansers, masks, and oils at Joy's Spa in Washington. (Jahi Chikwendiu / The Washington Post)
Did we mention the relationship of CBD to the green gold mine, which is the American marijuana industry? (Surprise.)
CBD is also known under the full name cannabidiol (pronounced Canna-Bid-EYE-ol) and is only one of hundreds of compounds that hide in the cannabis plant. It's a distant cousin of THC, the junk in the pot, notorious for stoning you and provoking the anger of Attorney General Jeff Sessions.
But while the term "cannabidiol" smells of grass, "CBD" sounds somehow. , , tame. Like something you can call it – like turmeric and melatonin and coal and biotin or any of the other miracle elixirs that replaced Prozac in America's medicine cabinets.
The dizzying rise of CBD is a story of timing as well as branding. As more and more states deregulate marijuana, the Reefer Madness stigma that has been surrounding it for decades seems to have gone up in smoke.
But here's why CBD appeals to some who would never smoke a joint after dinner: Take a few milligrams of CBD as an oil slides on the tongue or a piece of candy, and it clearly tastes like cannabis saying slightly minty and herbacious, and just a bit funky. But the effect of cannabidiol is surprisingly anti-climactic. It's grass without the high.
And this may be the reason why CBD is legal in many states, including some that do not allow legal recreational or medical marijuana.
An organic chemist named Roger Adams isolated cannabidiol amid a wave of research into the medical promise of marijuana in the 1930s and 40s. He filed a patent, and in the following decades, marijuana breeders experimented with growing high CBD content with almost no THC, hoping that a train could trigger its own trippy bang.
It was not long before they realized they were wrong. So, so wrong.
"CBD became known as the hippie's disappointment," says Stuart W. Titus, managing director of Medical Marijuana Inc., a manufacturer of several CBD oils and products launched in 2012.
Well, the hippies The disappointment is back when the stressed-out modern office space salvage is renamed.
Gwyneth Paltrow's obsessively busy lifestyle site Goop, which should never miss the chance to rave about a spa trend, recently released a guide to CBD cocktails. One of the many comfortable lounges offered by Coachella Swag next month promises CBD oils, yoga and vegan food for all guests. An author for the Cut's website wrote that a little CBD made her feel "adorable".
"Some people naturally want the high," says Titus. "But others are looking for the health and wellness benefits."
What many are, according to the founding members of the cannabidiol cult. Infinite, indeed.
"I like to call it the super nutrient, the super plant," says Spike Mendelsohn, the Washington-based former "Top Chef" candidate behind fast-casual restaurants like Good Stuff Eatery. More recently, he's partnered with the CBD-inspired Plnt Water Plentur, available in flavors such as turmeric and ginger, and matcha and mint, initially available in a healthy-leaning fast-casual chain of restaurants.
"It's really breast milk," he says. "It is natural."
Bottles of the CBD-infused Plnt Waters, one of the many cannabidiol-based products. (Plnt Water)
Of course, not everyone buys the hype.
Last year, the FDA criticized a number of companies that offered CBD on unfounded claims – mainly that it could cure or reverse cancer.
The agency has not evaluated all allegations about CBD, but some in the field of research already have their doubts.
"I think you're dealing with conditions in which people are looking for answers," says Timothy E. Welty, a professor of pharmacy at Drake University in Des Moines. "So turn to him and say, that's the answer."
Welty has been involved in CBD use in patients with epilepsy, and at least two reputable studies have shown that they can relieve seizures. But as for the rest – the anxiety and sleep claims, all anecdotal – he's doubtful. "They are not scientifically sound in my opinion," he says.
So: is CBD just the activated carbon of this year or functional mushroom? Harmless enough to burst without worries?
"I would be very careful," says Welty. With no control over sweets and water and food products containing CBD, he says, "You're not sure what you're getting."
For true believers, however, it pays to venture into the unknown when it means throwing themselves out of aspirin, analgesics and antidepressants.
"There have been many people working on cannabis and edibles for a long time," says Mendelsohn. Weed seems like fun. "But is it worth risking all the other jobs I have? I'm in business with my family, I work a lot with children, I work a lot with politics."
Drugs? Unwise. The wellness area? A completely different ball game, he says. Besides, there is no market for CBD. "People," he says, "buy it already."
Franklin is convinced of his powers. "I had friends taking CBD for the first time and calling me and saying," Where have you been all my life? ", She says.