Published on November 1, 2019 |
by Steve Hanley
1. November 2019 by Steve Hanley
Just yesterday, the contributor to CleanTechnica Maarten Vinkhuyzen, reported on the plan of Fiat Chrysler with which we want to merge PSA Group, the parent company of Peugeot and Citroen Move, which he called "big gambling". His story has received many comments, many of which suggest that the merger will link two sinking oil tankers, hoping that the combination will somehow survive
It should be noted that the previously proposed merger of FCA and Renault came from the French Government, which owns a large number of Renault shares, and the lack of guarantees that jobs in the French manufacturing sector would not be adversely affected by the merger. The French government is also heavily involved in PSA and will seek similar assurances. This merger is far from over.
Photo courtesy of Peugeot
Chrysler has been in financial trouble since 1979 when only a federal credit guarantee program allowed it to withdraw from bankruptcy, and since then, famous American brands such as Plymouth have been out of business , Pontiac, Oldsmobile and Mercury vanished from the scene, but Chrysler has not least worked thanks to the profits from the jeep division, which he acquired from AMC in 1987. 19659007] Mercedes-Benz bought the company in 1998 for 34 billion US dollars. After several After years of fighting profitability, Mercedes dropped the company $ 7.4 billion in 2007 to Cerberus Capital Management Group, a private equity firm. From 2009, Fiat acquired parts of the company from bankruptcy and closed the acquisition in 2014. The new company was known as Fiat Chrysler Automobiles or FCA and was headed up to his death in 2018 by Sergio Marchionne. His successor is Mike Manley.
Michael Manley, CEO of Fiat Chrysler Automobiles. Photo courtesy of FCA
In a teleconference with stock analysts last week, Manley announced that the FCA would consider buying a skateboard or rolling chassis from Tesla to build electric cars to serve the FCA / PSA Alliance. Manley pointed out that the new company could tailor the Tesla skateboard to each market by using on-shelf systems for brands like Maserati, Alfa Romeo or Jeep, which are now part of FCA. He did not say if Tesla had any interest in selling skateboards to other companies.
According to Business Insider "the customer is agnostic about certain components such as batteries and powertrains". He means that drivers focus more on the bonnet emblem and how comfortable the seats are than on the components that power a car. He can be right. Few people ever see the battery in an electric car or the engines that spin the wheels. They could come from Mars as long as they work properly.
Many manufacturers today are worried that they are only assembling parts purchased from external suppliers. Gone are the days when a Jaguar was minted under the bonnet by the twin-cam engine designed by William Lyons. Customers today are no longer concerned with who supplies the engines in their electric cars, as drivers of conventional cars that have manufactured the gas tank.
Tesla has worked with other manufacturers in the past. Mercedes-Benz supplied batteries and motors for its first electric car, the B-Class Electric. The same goes for the Toyota RAV4 EV. But these cooperation agreements ended years ago, and if Elon Musk is interested in becoming a supplier to other manufacturers today, he certainly has not made this public.
The most likely scenario is that Manley will be dropped at the cemetery of automotive legends that have ceased to exist. Perhaps he is better off addressing Volkswagen, which is actively seeking buyers for its MEB electric car platform.
"Our relationship with Tesla goes way back," Manley said. "It really helped. However, FCA is determined to reduce global CO2 emissions. "This from a company that once told customers not to buy electric cars. Manley promises that after the merger with PSA, the new company will continue "big-name" electrification.
"Let's see," said the Zen master.
Related: Tesla & Fiat Dance At Interesting Tango
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Steve Hanley Steve writes about the interface between technology and sustainability from his homeland in Rhode Island and wherever the singularity might lead him. His motto is: "Life is not measured by how many breaths we make, but by the number of moments that take our breath away!" You can follow him on Google + and on Twitter .