By Numbers: Over three-quarters (76%) of respondents to the latest issue of Trustman Trust Barometer's annual survey say CEOs should take the lead and not wait for the government to impose them Growth of 11 percent points from last year.
- A majority believe CEOs could bring about a positive change in issues such as equal pay, prejudice and discrimination, education for tomorrow's jobs and the environment.
- Almost three quarters (71%) of employees agree It is extremely important that the CEO respond to challenges such as industry issues (such as automation will change jobs), political events (influence of elections on companies) and national crises ,
Yes, but: Employers need to be aware of what topics they are addressing on behalf of their companies. A recent survey by Morning Consult revealed that although support for civil and gay rights is less controversial policy positions for brands, fewer people think companies should speak out directly on arms control or policy issues.
There are certain tactics, According to the study, CEOs can use to restore job confidence:
- Employment of Employees to express themselves on certain topics and to enable them to use them.
- Commitment to Problems inside and outside the organization through philanthropy or workplace training.
The failure to address certain issues in a timely or appropriate manner can be as problematic as the risk of tackling some persistent issues. The study shows that if leaders fail to meet the values they expect, people will take power into their own hands through tactics such as marches and organized strikes.
The Big Picture: Last year a milestone for leadership advocacy, and the results of this study and others suggest that the trend will continue until 2020 and beyond.
- Tech's Privacy Crisis has increased the visibility of businesses in Washington. CEOs like Mark Zuckerberg of Facebook, Sundar Pichai of Google and Jack Dorsey of Twitter have testified for the first time before the congress.
- Social movements forced senior executives to more explicitly articulate certain issues, particularly those associated with viral social movements, such as the #Metoo movement for sexual harassment or the # MuslimBan immigration movement.
- CEOs also began to take the lead to find solutions that meet the needs of society. For example, Jeff Bezos, the Amazon CEO, Warren Buffett, CEO of Berkshire Hathaway, and Jamie Dimon, CEO of JPMorgan Chase, formed a new healthcare company to help manage rising healthcare costs.
- Regarding climate change CEOs such as Apple's Tim Cook and Michael Bloomberg have strengthened the company's commitments and advocacy as the US under President Trump has withdrawn from international climate leadership.
- CEOs doubled due to philanthropic or self-financed efforts to address societal challenges. Bezos announced $ 2 billion to help homeless and low-income families gain access to pre-primary education. Bloomberg put $ 100 million in the middle to help the Democrats win the House of Representatives.
Bottom Line: There's more pressure on CEOs than ever to tackle complicated issues that society faces, and those who do not take the opportunity can engage with frustrated employees and customers ,