Despite a modest price hike in April, Philo's live TV streaming service is still one of the more affordable options on the market due to its strategic decision not to stream sports. This helps keep costs down while providing an option for cable cutters who want access to traditional cable TV networks that focus on entertainment, news, movies, kids, and other lifestyle content. But to this day, Philo has not served much of his user base well: Android users. This is changing now with the official launch of a native Android app.
Previously, Android users could only access Philo through a mobile web browser, while iOS users had their own app.
The new Android app will generally be similar to the iOS experience, though with a slightly different layout. While iOS has navigation buttons for Start, Live, Saved, Search, and Settings, the situation changes a bit in the Android version. Instead, the navigation feature includes the Start, Guide, Saved, Search, and User Profile buttons.
In addition to Trending Live and New and Upcoming, a section containing Recommended sections. And instead of a series of thumbnails in iOS Live, you'll see a grid-like TV guide that lets you search for something in Guide that you want to see. Many of the live TV services have switched to the Grid Guide format, as it has been discovered that people still prefer to organize things in a more consistent, state-of-the-art layout when locating live content.
Philo users can choose to watch live TV or save broadcasts for later viewing on up to three devices. The company has recently phased out its multi-tier pricing for combining packages with an option of $ 20 per month with 58 channels.
In addition to the native Android app, Philo today launches an app for the Amazon Fire tablets (Fire OS 5) and above).
These new apps complement Philo's existing app palette for the Web (Chrome, Safari, Edge, and Firefox). TV (Amazon Fire TV, Apple TV, Android TV and Roku); and iOS.
The company does not announce its subscriber numbers, but its app continues to lag behind its competitors. Today, the iOS version, according to App Annie, occupies rank 153 in the Entertainment category in the App Store. This is behind the live streaming TV services YouTube TV (# 22), Sling TV (# 68) and # 2 Hulu – though the latter for its more popular on-demand product and not for its live TV Service comes first. According to Sensor Tower, Philo has been downloaded almost 500,000 times on iOS and grew 181 percent (or 2.8 times) last month compared to last year.
However, Philo had missed a huge swathe of potential customers until today. The now cross-platform app may be better for consumers who use multiple devices – as well as those who are price-conscious and have cheaper Android smartphones.
The app is available here on Google Play.