Chick-fil-A kills his cow calendar – and customers seem to be angry.
The fast-food chain emailed customers on Wednesday that 2018 would be the last year it releases its bovine-themed calendar reporting offers for each month, The News & Observer in Raleigh, North Carolina.
Chick-fil-A's social media channels have been swamped by reckless customers.
"What do I hear about you getting rid of the cow calendar !!! I'm so excited!" One person has commented on the Chick-fil-A Facebook page.
"I'm so disappointed with the retirement of the calendar," wrote another. "It's a Christmas present tradition in our house (from the cows). My kids will be so disappointed."
"Please do not take off the cow calendar!" a third wrote. "I still want one without the monthly offers!"
"After celebrating 20 successful years of the cow calendar, we made the difficult decision to end the program by the end of 2018," a Chick-fil-A Business Insider official said in a statement.
"We never want to disappoint our customers, but we are sorry, but we will continue to search for new ways to serve our guests in a fun and creative way," it continues. "For those who bought the calendar as a Christmas present, we will offer Chick-fil-A gift cards as an alternative."
Chick-fil-A has made some improvements to its offer in recent years, as the US chain has moved from a regional favorite to the largest chicken chain – by revenue. The chain has added menu options like breakfast burritos and gluten-free rolls to the menu as it tries to appeal to more people.
But the chain has also faced some changes. In 2016, when the classic barbeque sauce was taken off the menu, customers outraged and persuaded the company to return the sauce a few months later.