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China's desire for entertainment drives Shanghai Disney Growth



Opening an expansion to one of Walt Disney Co.'s most successful theme parks, CEO Bob Iger said the $ 5.5 billion Shanghai Disney Resort will continue to expand to satisfy the "strong" Chinese consumer and consumers growing demand for high quality theme entertainment.

The new area, a blockbuster movie-style Toy Story Land, is one of the most dramatic expansions of a Disney theme park, fueled by the need for China's growing middle class for family entertainment options.The Shanghai park posted more than its first year of operation 11 million visitors, making it one of the top 7 theme parks worldwide.

Iger has not said whether the Burbank, California-based media and entertainment company plans to open a new park in China, despite being Bloomberg last year In a TV interview, Disney said it could build a second park in the long run.

Asked by a reporter at a news conference if Disney could be The Walt Disney Imagineering President Bob Weis said Disney creates and sees jobs in China the park as "a local project".

"We are a local business," he said We develop and develop stories, we work here with the best talents in China. Everything here is built and made in China. Our focus is to know this audience and make them feel that this park is theirs. "

Disney has emphasized its efforts to incorporate Chinese elements into the design of the Shanghai resort," said Weis, who heads the theme park design department.Wiss noted that while planning the park in Shanghai, Disney had the idea Placing a dragon in the dungeon of the castle due to China's awe of the creature stopped.

Toy Story Land has a giant Chinese spinning top at the entrance, a popular toy among Chinese children The park is a joint venture between Disney and Shanghai Shendi Group, a 57 percent owned state-owned consortium

. With the support of Rachel Chang


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