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Home / Technology / Chinese smartphone brands in India kill Indian OEMs: Xiaomi tops charts, Vivo wins big

Chinese smartphone brands in India kill Indian OEMs: Xiaomi tops charts, Vivo wins big



India is a lucrative market for smartphone makers, pulling the biggest players in the business into this part of the subcontinent. Chinese players have come to India in large numbers to capitalize on the growing business, fame and profits. As a result, brands such as Xiaomi, Oppo, Vivo, and others have experienced record growth, almost eliminating local competition.

According to the latest report from Counterpoint Research, the market share of Chinese brands in India is now fixed Sales of Chinese smartphone manufacturers alone in India grew by 20 percent compared to the previous year.

"The smartphone market in India continues to attract great interest from Global and China Data usage is increasing and users are updating their phones faster than other regions, which results in users spending more on their purchases Driving the Average Average Sales Price (ASP) on the Market The premium specifications are now spreading faster into mid-tier pricing and we expect this trend to become a competitive mid-tier price over the coming quarters. Segment, "nt said in a statement.

  Xiaomi logo, representative image

Xiaomi logo displayed on screen before the product event event in New Delhi. KVN Rohit / IBTimes India

Considering the Biggest The Chinese OEMs supply products that please the masses. Despite a decline in market share, Xiaomi maintained its market dominance at 29 percent in the first quarter of 2019, up from 31 percent in the year-ago quarter. Of the five best-selling cell phones in the quarter, three were from Xiaomi. The Redmi 6A was the top seller, followed by Redmi Note 6 Pro and Redmi Y2.

Samsung's revised strategies to better withstand its Chinese competitors helped the Korean tech giants defend themselves. It gained 23 percent market share in the first quarter of this year, and two of its latest versions, the Galaxy M20 and Galaxy A50, were the fourth and fifth bestsellers in the quarter. Samsung is also the only non-Chinese OEM to make it into the top five. Samsung said on Wednesday that it would cost 4.915 billion rupees to expand its Noida plant to an additional 35 acres of land. This picture shows a Samsung logo on July 31, 2014 in a Samsung showroom in Seoul above a departure counter. "Width =" 660 "height =" auto "tw =" 1200 "th =" 801 "/>

Samsung said Wednesday it would spend 4,915 rupees on expanding the Noida factory on another 35 acres of land. In this image, a Samsung logo is affixed above a check-in counter in a Samsung showroom in Seoul on July 31, 2014. ED JONES / AFP / Getty Images

While the dominance of Xiaomi and Samsung was well anticipated, Vivo's growth was notable: the company reached third place with a market share of 12 percent and a 119 percent increase in mail order marketing and mid-range portfolio expansion.

Interestingly, the newcomer Realme reached 7 Percent market share in the first quarter of 2019, while Oppo ranked fifth in a year-on-year comparison, the report added.

As for Indian brands, 2019 is not a great start and i Future looks bleak. "Indian brands achieved their lowest ever share due to continued competition in the smartphone segment, with lack of boost, fierce competition and slow growth in the entry-level segment, where they played a strong role, among other reasons," said Counterpoint.


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