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Home / Business / Chipotle CEO says the company is undergoing a digital revolution.

Chipotle CEO says the company is undergoing a digital revolution.



The Mexican chain has expanded its stores with a second line offering only digital orders, and is testing "Chipotlanes", which allows customers to order online and pick them up through a drive-through track in some stores. Delivery is via the app and the delivery platforms.

In the last three months of 2018, Chipotle's digital revenue increased 66%.

"We are definitely in a digital transformation at Chipotle," said Brian Niccol's CEO to CNN's Christine Romans.

Niccol was named CEO a year ago, sparking Chipotle founder and chairman Steve Ells.

  Christine Romans of CNN sits down with the CEO of Chipotle to discuss the evolution of the chain's stock price, and what the future of its restaurants looks like.
He had the task to turn the company after a difficult time. Customers were reluctant to trust the restaurant after an outbreak of E. coli that made 60 chipotle customers ill in 14 states sick in late 2015 and early 2016. Chipotle ( CMG ) also had difficulties In recent years, several norovirus incidents have been reported in the restaurants.

In addition to focusing on digital enhancements, Niccol highlights the company's true ingredients and pushes menu innovations such as diet-friendly bowls.

Efforts are working. The company's stock rose about 35% last year and sales are up. In the fourth quarter of last year, comparable restaurant sales increased 6%.

As for the turnaround, "we are definitely just at the beginning," he said. "There are still so many possibilities ahead of us, and much remains to be done."


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