The Mexican chain has expanded its stores with a second line offering only digital orders, and is testing "Chipotlanes", which allows customers to order online and pick them up through a drive-through track in some stores. Delivery is via the app and the delivery platforms.
In the last three months of 2018, Chipotle's digital revenue increased 66%.
"We are definitely in a digital transformation at Chipotle," said Brian Niccol's CEO to CNN's Christine Romans.
Niccol was named CEO a year ago, sparking Chipotle founder and chairman Steve Ells.
In addition to focusing on digital enhancements, Niccol highlights the company's true ingredients and pushes menu innovations such as diet-friendly bowls.
Efforts are working. The company's stock rose about 35% last year and sales are up. In the fourth quarter of last year, comparable restaurant sales increased 6%.
As for the turnaround, "we are definitely just at the beginning," he said. "There are still so many possibilities ahead of us, and much remains to be done."