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Home / Technology / Chipotle returns to Esports in a deal with TSM's Pro Fortnite team

Chipotle returns to Esports in a deal with TSM's Pro Fortnite team



North American esports organization Team SoloMid has announced Chipotle Mexican Grill as its youngest sponsor

The sponsorship of the popular Mexican food company will focus on the TSM Professional Fortnite team as it will be the first sponsor of TSM Fortnite House [19659003] The announcement was posted on TSM's official Twitter page on May 31, along with a video in which all four professional players blindly tested some of the popular ingredient options offered at Chipotle.

TSM also released an official press release as part of the announcement, calling this new company a "unique content-focused partnership".

This partnership brings together the most prolific players in the Fortnite community and one of America's most popular fast-casual restaurants in a unique content-focused partnership. TSM Fortnite House features Mythen ̵

1; Captain and the second largest Fornite Streamer on Twitch – Daequan, Camills and Hamlinz. Together, the team has more than 10 million social followers.

Andy Dinh, CEO of TSM, was very excited about the forged partnership with Chipotle.

This announcement marks the return of Chipotle to the world of esports as they had previously sponsored OpTic Gaming during their bid to win the CWL Championship in 2017.

Her esports aspirations certainly make sense, as her food is a popular choice among many in the online gaming community, including the likes of the popular twitch streamer Tyler & # 39; Ninja & # 39; Blevins, who owns one of Chipotle's coveted "celebrity cards".

The TSM's entire press release can be read below or on the official TSM website .

DENVER – May 31, 2018 – Chipotle Mexican Grill (NYSE: CMG) announced today that it will support TSM's leading eSports organization as the first sponsor of TSM Fortnite House.

This part of nership brings together the prolific Fortnite Community players and one of America's most popular fast-casual restaurants in a unique content partnership. TSM Fortnite House features Mythen – Captain and the second largest Fornite Streamer on Twitch – Daequan, Camills and Hamlinz. Together, the team has more than 10 million social followers.

"I'm really excited about this opportunity because TSM represents a brand like Chipotle that we really believe in," said Andy Dinh, CEO of TSM. "I love Chipotle – I eat every week, if not several times a week – and our players as well.It is a privilege to work with an amazing brand that leads my generation to better eating habits, I can not wait to see what TSM and Chipotle can achieve this together. "

" After watching the rise of Fortnite as a phenomenon that so many of our customers love, Chipotle is looking forward to this unique partnership with some of the game's most notable, dynamic personalities as well Chipotle fans are, "said Chris Brandt, Chipotle's Chief Marketing Officer.

This partnership will provide multiple integrations, streaming exposure and some exciting surprises for fans along the way.

Fans can see an announcement video with the TSM Fortnite House Team and the team throughout the partnership on Twitter .

ABOUT CHIPOTLE

Founder and Executive Chairman Steve Ells launched Chipotle with the idea that food served quickly should not be a typical fast food experience. Today, Chipotle continues to offer a concentrated menu of burritos, tacos, burrito bowls and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style so that people get exactly what they want. Chipotle is looking for exceptional ingredients that are not only fresh but also responsible, with respect for the animals, the land and the people who produce them. Chipotle prepares its food with genuine, wholesome ingredients and without the use of any additional colors, flavors or other additives that are typically found in fast food. Chipotle opened in Denver in 1993 with a restaurant and now operates more than 2,400 restaurants. For more information visit Chipotle.com.

ABOUT TSM

Andy Dinh, CEO and Founder, founded TSM in 2009 (TSM) with the goal of being a gaming organization that competes at the highest level while providing digital quality content for the daily player. As one of the first gaming companies to focus on delivering consistent live content while winning numerous championships in sold-out stadiums, TSM has evolved from a small start-up in California to a titan of the gaming industry. Today, the company boasts millions of fans competing with or surpassing other major sports teams in the US and commanding the respect of players worldwide.


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