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Chipotle will test cauliflower rice if consumers follow grain-free diets



Cilantro-lime cauliflower rice from Chipotle Mexican Grill

Source: Chipotle Mexican Grill

Chipotle Mexican Grill will test cauliflower rice as more and more consumers cut grains from their diet.

As of Wednesday, consumers at 55 locations in Colorado and Wisconsin can use cauliflower rice instead of white or brown rice instead of white or brown rice. The new option consists of grilled cauliflower, seasoned with coriander, lime juice and salt and costs an additional $ 2.

At the beginning of 201

9, Chipotle wanted to win customers with its range of lifestyle bowls, who followed trendy diets such as Paleo and Whole30.

“So far, one in three new menu item requests from Chipotle customers has been affecting cauliflower rice,” said Chris Brandt, chief marketing officer, in a statement Monday.

CEO Brian Niccol said in April that the chain is developing new menu items such as chest piece, but the coronavirus pandemic has delayed some starts.

Chipotle shares rose less than 1% in premarket trading. The stock with a market value of USD 31.4 billion has so far increased by 34% this year.


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