SHANGHAI (Reuters) – French luxury brand Christian Dior apologized on Thursday, saying she supported China's territorial sovereignty after being criticized in a presentation for using a China map that excluded Taiwan.
FILE PHOTO: A man walks past a Dior commercial in front of a shopping mall in Wuhan, Hubei Province, on January 19, 2013. REUTERS / Stringer / File Photo
Taiwan is China's most sensitive territorial affair. Beijing sees the self-governing island as an idiosyncratic province and as part of a "one China".
The card incident occurred during a presentation Dior made about his boutique network at Zhejiang Gongshang University in the eastern city of Hangzhou, as featured on China's social media platform Weibo.
A staff member at the university's career office told Reuters that Dior held a recruiting event on Wednesday and there was a problem with the cards displayed.
Dior, a member of luxury group LVMH ( LVMH.PA ), said in a post on his Weibo account that he had "seriously investigated" the incident.
"For the first time, Dior deeply apologizes for the misrepresentations and misrepresentations made by a Dior employee at a campus presentation," the company said without giving any further details about the event.
"Dior always respects and obeys the one China principle, strictly protects China's sovereignty and territorial integrity, and values the feelings of the Chinese people".
Dior is the youngest company to deal with political issues related to China, which has become more self-confident in its territorial claims and how overseas companies doing business in China should describe them.
Fashion brands such as Givenchy, Coach and Versace are among the companies that have made similar apologies in recent months.
The topic "Dior Statement" was most widely viewed on Thursday with about 100 million views at Weibo.
Reporting by Brenda Goh; Additional reporting by the Shanghai Newsroom; Editing by Karishma Singh